- Font showcase page: https://global.rakuten.com/corp/design/rakuten-font/
Tokyo, July 2, 2020 – Rakuten, Inc. has developed a new set of global fonts for use across the company’s websites, apps, materials and other content. The new fonts will be rolled out to Rakuten Group services in Japan and around the world, for both internal and external use. Rakuten also unveiled a dedicated font showcase page today that introduces the characteristics and personality crafted into the new fonts.
Rakuten shares a wide range of messages with users and society through its services and partnerships. As a global innovation leader offering more than 70 different services, including e-commerce, fintech, digital content and communications, Rakuten has also partnered with internationally renowned sports teams and tournaments such as FC Barcelona, the Golden State Warriors and the Davis Cup. In June 2018, the company announced its global brand logo renewal*1, unifying and strengthening its domestic and international brands to prepare for the next stage of global growth. Building on this momentum, Rakuten has developed this new set of fonts to express the diversity and uniqueness of its various services and other offerings, while maintaining a sense of consistency with existing brand assets.