Rakuten Group empowers individuals and businesses around
the world through innovation in internet and fintech services.

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countries & regions

with local operational presence

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global members

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Rakuten Innovation

The latest insights and news about Rakuten innovation and entrepreneurship.

20th Anniv.

In an era when few thought consumers would shop on the internet, Rakuten Ichiba launched with just six employees, one server, 13 merchants and a burning passion to empower.

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FC Barcelona

Kicking off in July 2017, Rakuten becomes the Main Global Partner and first ever Global Innovation and Entertainment Partner of legendary football club FC Barcelona.

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