Our Organizations

OUR
ORGANIZATIONS

ORGANIZATIONS
Company and Group Headquarters Structure

Rakuten’s organizational structure consists of several companies
that operate service businesses in conjunction with the group headquarters,
which is responsible for cross-group organizations and corporate functions.

COMPANY

COMMERCE

COMMERCE

Provides various services that make daily life more enjoyable and convenient,
focusing on internet services related to shopping, lifestyle and leisure.

View jobs at this company
Rakuten Ichiba
Internet shopping mall
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten Fashion
Online brand fashion store
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten Books
Online book, CD & DVD store
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten 24
Daily necessities sales service
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten Seiyu Netsuper
Online grocery delivery service by Rakuten Group, Inc. and Seiyu GK.
Core legal entities:
Rakuten Group, Inc., Seiyu GK.
Learn More
Rakuten Bic
Electronics e-commerce site by Rakuten Group, Inc. and BIC CAMERA INC.
Core legal entities:
Rakuten Group, Inc., BIC CAMERA INC.
Learn More
Rebates
A point-back service offering Rakuten Points for shopping on various affiliated official online stores
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten Rakuma
C2C marketplace app where users can purchase unneeded items from other users, as well as second-hand products from dealers
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten SUPER LOGISTICS
Distribution and fulfillment services for Rakuten Ichiba merchants and Rakuten Group services
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten Drone
Drone / UGV Delivery Service
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten Travel
Online travel and reservation website
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten GORA
Online golf course reservations
Core legal entity:
Rakuten Group, Inc.
Learn More
Vacation STAY
Vacation rental and accommodation booking site by Rakuten & LIFULL
Rakuten STAY
Accommodation facilities brand for vacation rentals
Rakuten Car
Automotive service brand such as purchase and sale of cars, car washing, and vehicle inspection
Core legal entities:
Rakuten Group, Inc., Rakuten Car, Inc.
Learn More
DREAM Business
Internet leisure services affiliated with public agencies and regional governments
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten RAXY
A monthly subscription beauty-box service with items selected by beauty specialists
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten Beauty
Online beauty salon search and reservations
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten Magazine
Online magazine subscription service offering more than 250 publications in 11 genres
Core legal entity:
Rakuten Group, Inc.
Learn More
Vissel Kobe
Professional soccer team business
Core legal entity:
Rakuten Vissel Kobe, Inc.
Learn More
Tohoku Rakuten Golden Eagles
Professional baseball club business
Core legal entity:
Rakuten Baseball, Inc.
Learn More
AD & MARKETING

AD & MARKETING

Provides services such as online media,
marketing solutions and marketing research.

View jobs at this company
Rakuten Min-Shu
Student recruiting community
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten Recipe
Online recipe posting and browsing
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten Infoseek
Portal site and search engine
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten Super Mini Job
Crowd sourcing service that assigns simple tasks such as market research and data sorting to Rakuten members
Core legal entity:
Rakuten Group, Inc.
Learn More
Super Point Screen
Advertisement delivery app for smartphones with which Rakuten members can earn Rakuten Super Points
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten Pasha
Advertising service which allows businesses to reward customers with Rakuten Super Points for their in-store purchases
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten Insight
Internet market research services
Core legal entity:
Rakuten Insight, Inc.
Learn More
LinkShare
Online marketing solutions including affiliate marketing
Core legal entity:
Learn More
Rakuten Marketing Platform
Providing full funnel ad and marketing products
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten Data Marketing
Providing marketing solutions utilizing big data
Core legal entity:
Rakuten Data Marketing, Inc.
Learn More
Rakuten SQREEM
Developing and providing digital marketing solutions built on AI-based behavioral pattern analysis
Core legal entity:
Rakuten SQREEM, Inc.
Learn More
COMMUNICATIONS & ENERGY

COMMUNICATIONS & ENERGY

Development of digital content-related services, such as video streaming services,
mobile business (MNO and MVNO), information and telecommunications,
and electricity- and energy-related services.

View jobs at this company
Rakuten Mobile
Provides mobile communications services
Core legal entity:
Rakuten Mobile, Inc.
Learn More
Rakuten Communications
Telecommunications provider
Core legal entity:
Rakuten Communications Corp.
Learn More
Rakuten Energy
Electricity and energy-related services and solutions
Core legal entity:
Rakuten Energy, Inc.
Learn More
Rakuten TV
Video distribution service in Japan
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten Music
Online music streaming service
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten Ticket
Online ticket store in Japan
Core legal entity:
Rakuten Ticket, Inc.
Learn More
Iniesta's Methodology
Soccer academy teaching the unique methods developed by Andrés Iniesta
Core legal entity:
Rakuten Group, Inc.
Learn More
NBA Rakuten
Official NBA live streaming and video-on-demand service for Japan
Core legal entity:
Rakuten Group, Inc.
Learn More
INVESTMENT & INCUBATION

INVESTMENT & INCUBATION

In addition to operating a corporate capital investment business in Japan and overseas,
this company promotes the development and provision of new services.

View jobs at this company
Rakuten Capital
Corporate venture capital group that invests in more than 25 transformative internet startups
Core legal entity:
Rakuten Asia Pte. Ltd.
Learn More
Rakuten Farm
A Rakuten Group agricultural service that provides the regular delivery of organic produce and operates an online organic produce store
Core legal entities:
Rakuten Group, Inc., Rakuten Farm, Inc.
Learn More
Rakuten Super English
English language learning services
Core legal entity:
Rakuten Group, Inc.
Learn More
Rakuten AirMap
Developer and provider of airspace management services for drones
Core legal entity:
Rakuten AirMap, Inc.
Learn More
FINTECH GROUP

FINTECH GROUP

Provides FinTech (financial tech) services, such as credit card and other payment services,
points-based rewards programs, internet banking services, securities trading services and insurance services.

View jobs at this company
Rakuten Pay App
(for users)
Rakuten ID-based offline payment service
"We are recruiting for both Rakuten Group, Inc. and Rakuten Payment, Inc.
Core legal entity:
Rakuten Payment, Inc.
Learn More
Rakuten Pay in-store payment (for retailers)
Credit card settlement service on smartphones and tablets
"We are recruiting for both Rakuten Group, Inc. and Rakuten Payment, Inc.
Core legal entity:
Rakuten Payment, Inc.
Learn More
Rakuten Point Card
Point card service
"We are recruiting for both Rakuten Group, Inc. and Rakuten Payment, Inc.
Core legal entity:
Rakuten Payment, Inc.
Learn More
Rakuten Edy
Electronic money
"We are recruiting for both Rakuten Group, Inc. and Rakuten Payment, Inc.
Core legal entity:
Rakuten Payment, Inc.
Learn More
Rakuten Check
Rewards users who visit stores with points
"We are recruiting for both Rakuten Group, Inc. and Rakuten Payment, Inc.
Core legal entity:
Rakuten Payment, Inc.
Learn More
Rakuten Wallet
Crypto asset exchange service
Core legal entity:
Rakuten Wallet, Inc.
Learn More
Rakuten Card
Credit card issuing and related services in Japan
"We are recruiting for both Rakuten Group, Inc. and Rakuten Card, Inc.
Core legal entity:
Rakuten Card Co., Ltd.
Learn More
Rakuten Bank
Internet banking
"We are recruiting for both Rakuten Group, Inc. and Rakuten Bank, Inc.
Core legal entity:
Rakuten Bank, Ltd.
Learn More
Rakuten Securities
Online brokerage
Core legal entity:
Rakuten Securities, Inc.
Learn More
Rakuten Insurance General Information Center
Online comprehensive insurance
Core legal entity:
Rakuten Insurance Planning Co., Ltd.
Learn More
Rakuten Life Insurance
Comprehensive life insurance service where users can apply both online and in-person
Core legal entity:
Rakuten Life Insurance Co., Ltd.
Learn More
Rakuten Pet Insurance
Comprehensive pet insurance service
Core legal entity:
Rakuten SS Insurance Co., Ltd.
Learn More
Rakuten General Insurance
General insurance such as car insurance and fire insurance
Core legal entity:
General Insurance Co., Ltd.
Learn More

GROUP HEADQUARTERS

Group Company Division

The division that reports directly to the president and is responsible for creating new businesses and formulating strategies for large-scale, cross-organizational projects involving the entire group.

Learn More

Finance & Accounting Division

The division that engages in a wide range of businesses within the Rakuten Group and provides financial and accounting-related services and solutions to each business entity.

Learn More

Operation Division

The division that engages with a vast array of businesses across the Rakuten Group and provides services and solutions for strategy, human resources, general affairs and corporate communications.

Learn More

Marketing Division

The division responsible for improving the customer experience and brand value of the entire Rakuten Group while leading Rakuten’s brand, creative, marketing and membership strategies globally.

Learn More

Corporate Culture Division

The division that generates innovation, and is responsible for promoting and establishing a corporate culture that supports the well-being of individuals, organizations and society.

Learn More

Global Ad Division

The division responsible for maximizing advertising efficiency, sales, and profits by utilizing Rakuten IDs, advertising inventory and data as an ad agency, and ad platforms for the entire Rakuten Group.

Learn More

Technology Platforms Division

The division responsible for maintaining the networks and infrastructure that form the basis of Rakuten’s various services as well as that of Rakuten IDs, payment systems and other integrated platforms for the Rakuten economic zone.

Learn More

Technology Services Division

The division responsible for supporting the development related to AI and Data by analyzing data of various Rakuten services and providing solutions to improve services.

Learn More

Technology Management Division

This division is responsible for providing Corporate IT, Cyber Security and Privacy Governance to the entire Rakuten Group. It is also responsible for strategy, finance and HR for Rakuten’s Tech Divisions. It leads and supports Group-wide and Tech Division operations.

Learn More

FEATURES
Recruitment content based on Rakuten’s services and organizational structure