Our Organizations

OUR
ORGANIZATIONS

ORGANIZATIONS
Company and Group Headquarters Structure

Rakuten’s organizational structure consists of several companies
that operate service businesses in conjunction with the group headquarters,
which is responsible for cross-group organizations and corporate functions.

COMPANY

COMMERCE & MARKETING

COMMERCE & MARKETING

Provides various services that make daily life more enjoyable and convenient,
focusing on internet services related to shopping, lifestyle and leisure.

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Rakuten Ichiba
Internet shopping mall
Core legal entity:
Rakuten Group, Inc.
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Rakuten Fashion
Online brand fashion store
Core legal entity:
Rakuten Group, Inc.
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Rakuten Books
Online book, CD & DVD store
Core legal entity:
Rakuten Group, Inc.
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Rakuten 24
Daily necessities sales service
Core legal entity:
Rakuten Group, Inc.
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Rakuten Mart
Online grocery delivery service by Rakuten Mart, Inc.
Core legal entities:
Rakuten Mart, Inc.
Rakuten Bic
Electronics e-commerce site by Rakuten Group, Inc. and BIC CAMERA INC.
Core legal entities:
Rakuten Group, Inc., BIC CAMERA INC.
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Rebates
A point-back service offering Rakuten Points for shopping on various affiliated official online stores
Core legal entity:
Rakuten Group, Inc.
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Rakuten Rakuma
C2C marketplace app where users can purchase unneeded items from other users, as well as second-hand products from dealers
Core legal entity:
Rakuten Group, Inc.
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Rakuten SUPER LOGISTICS
Distribution and fulfillment services for Rakuten Ichiba merchants and Rakuten Group services
Core legal entity:
Rakuten Group, Inc.
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Rakuten Travel
Online travel and reservation website
Core legal entity:
Rakuten Group, Inc.
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Rakuten Travel Experiences
A booking service offering tours, activities, tickets and other travel experiences in Japan and internationally.
Core legal entity:
Rakuten Group, Inc.
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Vacation STAY
Vacation rental and accommodation booking site by Rakuten & LIFULL
Rakuten STAY
Accommodation facilities brand for vacation rentals
Rakuten Car
Automotive service brand such as purchase and sale of cars, car washing, and vehicle inspection
Core legal entities:
Rakuten Group, Inc., Rakuten Car, Inc.
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Rakuten CarShare
A car sharing reservation service offered by Rakuten and its partner car sharing companies. Features include a fee system based on the amount of time a vehicle is used and the distance driven, as well as a simple and flexible booking system.
Core legal entity:
Rakuten Group, Inc.
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Rakuten GORA
Online golf course reservations
Core legal entity:
Rakuten Group, Inc.
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Rakuten Magazine
Online magazine subscription service offering more than 250 publications in 11 genres
Core legal entity:
Rakuten Group, Inc.
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Rakuten RAXY
A monthly subscription beauty-box service with items selected by beauty specialists
Core legal entity:
Rakuten Group, Inc.
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Rakuten Beauty
Online beauty salon search and reservations
Core legal entity:
Rakuten Group, Inc.
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DREAM Business
Internet leisure services affiliated with public agencies and regional governments
Core legal entity:
Rakuten Group, Inc.
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Rakuten regional revitalization
Working with local governments across Japan to discover solutions to the issues they face through the use of a diverse selection of Rakuten Group services.
Core legal entity:
Rakuten Group, Inc.
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Vissel Kobe
Professional soccer team business
Core legal entity:
Rakuten Vissel Kobe, Inc.
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Tohoku Rakuten Golden Eagles
Professional baseball club business
Core legal entity:
Rakuten Baseball, Inc.
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Rakuten Super Mini Job
Crowd sourcing service that assigns simple tasks such as market research and data sorting to Rakuten members
Core legal entity:
Rakuten Group, Inc.
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Super Point Screen
Advertisement delivery app for smartphones with which Rakuten members can earn Rakuten Super Points
Core legal entity:
Rakuten Group, Inc.
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Rakuten Pasha
Advertising service which allows businesses to reward customers with Rakuten Super Points for their in-store purchases
Core legal entity:
Rakuten Group, Inc.
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Rakuten Insight
Internet market research services
Core legal entity:
Rakuten Insight, Inc.
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LinkShare
Online marketing solutions including affiliate marketing
Core legal entity:
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Rakuten Marketing Platform
Providing full funnel ad and marketing products
Core legal entity:
Rakuten Group, Inc.
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Rakuten Data Marketing
Providing marketing solutions utilizing big data
Core legal entity:
Rakuten Data Marketing, Inc.
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Rakuten Data Solutions
Reserch and development of new data solutions
Core legal entity:
Rakuten Data Solutions, Inc.
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Rakuten SQREEM
Developing and providing digital marketing solutions built on AI-based behavioral pattern analysis
Core legal entity:
Rakuten SQREEM, Inc.
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Rakuten TV
Video distribution service in Japan
Core legal entity:
Rakuten Group, Inc.
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R Channel
All free linear video streaming service
Core legal entity:
Rakuten Group, Inc.
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Rakuten Music
Online music streaming service
Core legal entity:
Rakuten Group, Inc.
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Rakuten Ticket
Online ticket store in Japan
Core legal entity:
Rakuten Ticket, Inc.
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Rakuten NFT
Marketplace and Sales Platform for NFTs
Core legal entity:
Rakuten Group, Inc.
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Rakuten Collection
An entertainment service specialized in limited goods such as popular character products
Core legal entity:
Rakuten Group, Inc.
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Rakuten Recipe
Online recipe posting and browsing
Core legal entity:
Rakuten Group, Inc.
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Rakuten Infoseek
Portal site and search engine
Core legal entity:
Rakuten Group, Inc.
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NBA Rakuten
Official NBA live streaming and video-on-demand service for Japan
Core legal entity:
Rakuten Group, Inc.
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COMMUNICATIONS & ENERGY

COMMUNICATIONS & ENERGY

Development of digital content-related services, such as video streaming services,
mobile business (MNO and MVNO), information and telecommunications,
and electricity- and energy-related services.

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Rakuten Mobile
Provides mobile communications services
Core legal entity:
Rakuten Mobile, Inc.
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Rakuten Communications
Telecommunications provider
Core legal entity:
Rakuten Communications Corp.
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Rakuten Energy
Electricity and energy-related services and solutions
Core legal entity:
Rakuten Energy, Inc.
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INVESTMENT

INVESTMENT

Manages Rakuten's domestic and overseas corporate capital investment businesses.

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Rakuten Capital
Corporate venture capital group that invests in more than 25 transformative internet startups
Core legal entity:
Rakuten Asia Pte. Ltd.
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FINTECH GROUP

FINTECH GROUP

Provides FinTech (financial tech) services, such as credit card and other payment services,
points-based rewards programs, internet banking services, securities trading services and insurance services.

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Rakuten Pay App
(for users)
Rakuten ID-based offline payment service
"We are recruiting for both Rakuten Group, Inc. and Rakuten Payment, Inc.
Core legal entity:
Rakuten Payment, Inc.
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Rakuten Pay in-store payment (for retailers)
Credit card settlement service on smartphones and tablets
"We are recruiting for both Rakuten Group, Inc. and Rakuten Payment, Inc.
Core legal entity:
Rakuten Payment, Inc.
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Rakuten Point Card
Point card service
"We are recruiting for both Rakuten Group, Inc. and Rakuten Payment, Inc.
Core legal entity:
Rakuten Payment, Inc.
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Rakuten Edy
Electronic money
"We are recruiting for both Rakuten Group, Inc. and Rakuten Payment, Inc.
Core legal entity:
Rakuten Payment, Inc.
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Rakuten Check
Rewards users who visit stores with points
"We are recruiting for both Rakuten Group, Inc. and Rakuten Payment, Inc.
Core legal entity:
Rakuten Payment, Inc.
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Rakuten Wallet
Crypto asset exchange service
Core legal entity:
Rakuten Wallet, Inc.
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Rakuten Card
Credit card issuing and related services in Japan
"We are recruiting for both Rakuten Group, Inc. and Rakuten Card, Inc.
Core legal entity:
Rakuten Card Co., Ltd.
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Rakuten Bank
Internet banking
"We are recruiting for both Rakuten Group, Inc. and Rakuten Bank, Inc.
Core legal entity:
Rakuten Bank, Ltd.
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Rakuten Securities
Online brokerage
Core legal entity:
Rakuten Securities, Inc.
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Rakuten Insurance General Information Center
Online comprehensive insurance
Core legal entity:
Rakuten Insurance Planning Co., Ltd.
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Rakuten Life Insurance
Comprehensive life insurance service where users can apply both online and in-person
Core legal entity:
Rakuten Life Insurance Co., Ltd.
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Rakuten Pet Insurance
Comprehensive pet insurance service
Core legal entity:
Rakuten SS Insurance Co., Ltd.
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Rakuten General Insurance
General insurance such as car insurance and fire insurance
Core legal entity:
General Insurance Co., Ltd.
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GROUP HEADQUARTERS

Group Company Division

The division that reports directly to the president and is responsible for creating new businesses and formulating strategies for large-scale, cross-organizational projects involving the entire group.

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Finance & Accounting Division

The division that engages in a wide range of businesses within the Rakuten Group and provides financial and accounting-related services and solutions to each business entity.

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Operation Division

The division that engages with a vast array of businesses across the Rakuten Group and provides services and solutions for strategy, human resources, general affairs and corporate communications.

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Marketing Division

The division responsible for improving the customer experience and brand value of the entire Rakuten Group while leading Rakuten’s brand, creative, marketing and membership strategies globally.

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Corporate Culture Division

The division that generates innovation, and is responsible for promoting and establishing a corporate culture that supports the well-being of individuals, organizations and society.

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Global Ad Division

The division responsible for maximizing advertising efficiency, sales, and profits by utilizing Rakuten IDs, advertising inventory and data as an ad agency, and ad platforms for the entire Rakuten Group.

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Technology Platforms Division

The division responsible for maintaining the networks and infrastructure that form the basis of Rakuten’s various services as well as that of Rakuten IDs, payment systems and other integrated platforms for the Rakuten economic zone.

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AI&Data Division

The division responsible for supporting the development related to AI and Data by analyzing data of various Rakuten services and providing solutions to improve services.

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Technology Management Division

This division is responsible for providing Corporate IT, Cyber Security and Privacy Governance to the entire Rakuten Group. It is also responsible for strategy, finance and HR for Rakuten’s Tech Divisions. It leads and supports Group-wide and Tech Division operations.

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FEATURES
Recruitment content based on Rakuten’s services and organizational structure