Brand Guideline

  • February 12, 2013
    Minimum sizes for logos are updated.
    February 12, 2013
    New standard font for Japanese is updated.
    February 8, 2013
    New R-style templates are updated.
    December 14, 2012
    Rakuten Global Font is upgraded.
    December 14, 2012
    Fonts for Taiwan, South Korea and Thailand were uploaded.
    December 14, 2012
    Rebrand guidelines were added.
    December 14, 2012
    Point icon and its guide were added.
    October 10, 2012
    Logo guide for Rakuten Super Point was added.
    July 17, 2012
    Font rules were updated.
    July 17, 2012
    Minimum size for Roman character corporate logo was renewed.
    April 11, 2012
    Rakuten Brand Guidelines were released.

This guidelines explain the usage of Rakuten brand (for example trademark or designs which is associated with Rakuten Group) for whom permitted to use them by Rakuten Group. When you wish to use Rakuten brand, the approval of usage by Rakuten Group is required.
Rakuten Group, here includes both Rakuten Inc. and its subsidiary companies concerned in usage permission of Rakuten brand.
You may assume liability upon any unauthorized use of Rakuten brand and immitating images or any use violating this brand guidelines.

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