Rakuten Brand & ReX Guidelines
The Rakuten Brand & ReX Guidelines outline the rules and requirements for using Rakuten's brand assets and designing UI/UX.
To shape the brand Rakuten envisions, it is essential to deliver creatives and services that align with Rakuten’s mission and brand strategies to our customers.
Designs and materials that do not comply with the rules outlined in these guidelines may damage the Rakuten brand image and potentially create a false impression of the brand. When creating websites, apps, brochures, posters, POP displays, videos, commercials, or any other creative materials using Rakuten’s brand assets, you must adhere to these guidelines.
Rakuten Brand & ReX Guidelines
Rakuten Brand & ReX Guidelines (PDF)
※External parties should obtain the Rakuten Brand & ReX Guidelines from their Rakuten Group contact.
The Rakuten Brand & ReX Guidelines website can be found [here].
- The website allows you to browse and download detailed guidelines, Rakuten Group logos, templates, and visual elements.
- Access to the Rakuten Brand & ReX Guidelines website is granted only to external companies that have completed the necessary Non-Disclosure Agreement (NDA). Rakuten representatives must apply through the access request form (internal only).
Brand Quality Assurance
All Rakuten Group materials must undergo a compliance check against the Rakuten Brand & ReX Guidelines before release to ensure brand quality. Please contact your Rakuten Group representative to initiate the required procedure. Refer to the Rakuten Brand & ReX Guidelines for further details.
Art files (For Internal Staff Only)
In this section, you can browse and download logos of Rakuten and its subsidiaries’.