Our Philosophy

Our Philosophy

 Rakuten Group’s mission is to contribute to society by
creating value through innovation and entrepreneurship.

By providing high-quality services that help our users and partners grow,
we aim to advance and enrich society.

To fulfil our role as a Global Innovation Company,
we are committed to maximizing both corporate and shareholder value.

Mission

Contribute to society by creating value
through innovation and entrepreneurship

Empowering people to realize their hopes and dreams,
Embracing new thinking,
Rakuten changes the world through innovation.

Vision

Global Innovation Company

At Rakuten, we drive disruptive innovation,
Engaging knowledge, creativity and passion from around the world
To achieve ambitious goals
And help build communities in which people can pursue their dreams and live in happiness.

Values and Principles

Rakuten Shugi (Rakuten Basic Principles)

As we work to realize the vision of the Rakuten Group, Rakuten employees are united by the common values and principles represented by Rakuten Shugi. Consisting of the Rakuten Group Code of Ethics, Eight Shared Worldwide Practices, Brand Concepts, Five Principles for Success and The Way to Work, Rakuten Shugi is the foundation of the Rakuten Group.

With Rakuten Shugi as a common foundation, we place high value on the entrepreneurial spirit that drives us to get things done. By working with local communities and nurturing a robust corporate culture enabling each member of our diverse team to perform at their best, the Rakuten Group is committed to boosting corporate value and contributing to progress in society.

Careers

At the forefront of a rapidly evolving world, Rakuten Group is continually expanding its operations into new fields. We are looking for people who share our ambition to improve the way people live and drive progress in society through our revolutionary services.

Work at Rakuten