Rakuten and Sustainability
Rakuten was established with the mission of empowering people and society
by creating value through innovation and entrepreneurship. Ever since the inception, our efforts to
revitalize Japanese society as a whole has been unwavering.
Over the decades, we have successfully grown into a global company, and we continue to play
an important role in establishing a more resilient future for all stakeholders.
As we address climate change issues, provide an inclusive work environment,
and set up responsible governance system, we invite you to take a look at how Rakuten creates a long-term
value and carries out responsible operation.
Rakuten's Sustainability Strategy
Sustainability encompasses a wide range of topics. As a company with more than 70 services, identifying which ESG aspects are particularly important to the
Rakuten Group can be challenging, but this is crucial to our combined efforts to have an impact.
The identification of the ESG topics material to our Group is a process formalized internally and conducted regularly in order to reflect the latest changes in our business developments, macroeconomic affairs and stakeholders' expectations. The future risks and opportunities highlighted through this process are at the center of the long-term vision and goals developed by the Sustainability Committee. This vision constitutes our Group sustainability strategy. Its latest version was updated in 2021.
Materiality Identification Steps
See the progress in 2021 for each material topic.
These are issues we anticipate to be key drivers in the years ahead. They are central to cross-organizational discussions aimed at clarifying the Group's vision and its role in driving positive social transformation.
Growing with Our Employees
Attracting talented employees and developing their potential is critical to our vision of becoming a truly global, innovative company. Ensuring employee safety, Diversity, Equity, Inclusion and Belonging (DEIB) and well-being are also of fundamental importance.
Diversity, Equality, Inclusion
Diversity is one of Rakuten's core strategies and the driving force for innovation. We extend equal opportunities to everyone and maintain a fair and inclusive working environment. Employees can demonstrate their individuality and play an active role in their daily work. We respect each person's background, values, and identity.
Talent Acquisition, Development & Retention
It is crucial for Rakuten to find talented people to ensure the successful execution of the business strategy and sustainable empowerment of society. In addition to hiring candidates with diverse backgrounds, skills, and expertise, we strive to develop an environment that will lead to personal and social growth and create a workplace where individual potential can be nurtured further.
Responsible Labor Practices
We recognize that responsible labor practices translate into reduced costs of compliance, lower turnover, and financial stability. While we seek ways to boost the competitiveness and productivity of our employees, we recognize their individual needs, background, and situations in life. We want to be an ethical employer proactively addressing human rights protection and organizational governance concerns.
Workplace Safety & Employee Wellness
Employees are an essential part of business execution and achievement of the corporate mission. We secure the safety of our employees and create a workplace where everyone can feel safe, healthy, and happy.
Providing Sustainable Platforms and Services
Our value chain comprises more than 1.7 billion members, users, and partners. While this number has immense potential to drive society in a positive direction, we also acknowledge the importance of sustainable and ethical business for our platforms and services to fully play their role in empowering all.
Responsible Advertising, Marketing & Labelling
Our brand is an important asset, present in all our service names. For “Rakuten” to be synonymous with trust, we engage in honest and ethical communication, providing accurate and relevant information on our services and products so our customers can make informed purchase decisions.
Internet Governance & Freedom of Speech
Rakuten offers various online content, applications, and platforms to users globally. We ensure that they are treated equally without discrimination or censorship, confirming there's no disinformation. We respect the rights of stakeholders so they can express their thoughts and opinions.
Sustainable Production & Consumption
Changing companies' behavior is fundamental to realizing a sustainable society. One of Rakuten's strongest advantages as a platformer is to engage with and influence a larger community, both on the providers of services and products and consumer sides. By promoting sustainable business practices with our partners, we will contribute to achieving more sustainable lifestyles for all.
Addressing Global Challenges
Innovation and entrepreneurship are at the core of Rakuten's corporate mission. Combined with the potential of our growing portfolio of businesses and assets, innovation and entrepreneurship can solve some of the most pressing issues facing society – including climate change.
Climate Change & Energy
As a company offering various services online, we consume a large amount of electricity. Depending on how the energy is produced, it can result in the emission of greenhouse gases responsible for climate change. As one of the most pressing issues facing society today, we are committed to leading the fight against climate change and contributing to creating a carbon-neutral society.
Risk & Crisis Management
With over 70 businesses traversing the world, it is extremely important that we are always prepared for any unforeseen disaster and new challenges facing the world. Having robust risk management in place is essential for us to be ready for any unprecedented global challenge.
Innovation & Entrepreneurship
The spirit of entrepreneurship is what makes us Rakuten. It is deeply rooted in our corporate culture. Entrepreneurship drives us to challenge the status quo in pursuing innovation that positively impacts society.
These are the fundamental issues for all our activities as a provider of internet services.
As they are highly important, management systems are already in place to address them appropriately.
Information Security & Privacy
Measures against cyberattacks and protection of personal data are of utmost priority to us as a company providing most of its services online. Through our Ecosystem, our customers can enjoy a wide range of services using just one account. This Ecosystem must lie on the most robust information security infrastructure, with strict privacy protection mechanisms.
Product & Service Quality
Maximizing customer satisfaction is one of our key principles for business success. We strive to maintain and improve the quality of our services to deliver joy and excitement that go beyond our customers' expectations.
Ethical Business Practices
We are committed to empowering people and society by conducting business with integrity and holding ourselves to high ethical standards as a global leader. We conduct our business through fair and ethical business practices, ensuring the Group's compliance with laws and regulations.
To strengthen the Group's framework for incorporating social and environmental perspectives into our businesses and supervising the implementation of related
initiatives, the Rakuten Group Sustainability Committee was established in 2021. Chaired by the CWO (Chief Well-being Officer), the Committee is a place for
sharing information, including stakeholder expectations and industry best practices regarding ESG (Environmental, Social, and Governance) matters, and for
decision-making on Rakuten's sustainability strategy and target-setting.
Its decision-making process is supported by Subcommittees created to handle challenges that require long-term, cross-organizational discussions, namely the environment, human rights, and DEIB (Diversity, Equity, Inclusion, and Belonging) topics. The Committee's deliberations and Subcommittees' action progress are regularly reported to the Board of Directors.
Engaging Employees in Sustainability
Employees play an essential role in our ability to operate sustainably and design sustainable services and products. Continuous engagement encourages employees'
more in-depth understanding of their responsibility, guides their actions in their daily work, and fuels their capacity to innovate for sustainable service
Asakai, Rakuten's corporate-wide weekly meeting, is an opportunity where everyone shares regular updates on sustainability initiatives. Annual training is mandated for all executives and employees to enhance their awareness of sustainability challenges. It covers our sustainability-related policies, goals and initiatives including human rights and the environment, in our direct operations and procurement activities.
An employee-led network, the Social Empowerment Community, offers further chances to examine and discuss sustainability through regular events, newsletters, and other communication tools. The Community holds seminars on a variety of topics, including the basics of the Sustainable Development Goals (SDGs) and the issue of marine plastics, etc. In 2022, 2,049 employees participated in the seminars.