In Japanese, Rakuten stands for ‘optimism.’
It means we believe in the future.
It’s an understanding that, with the right mind-set,
we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment,
to create a better, happier future for everyone. Today, our 70+ businesses span e-commerce, digital content,
communications and fintech, bringing the joy of discovery to more
than 1 billion members across the world.
Contributing to society by creating value through innovation and entrepreneurship.
In an era when few thought consumers would shop on the internet,
Rakuten Ichiba launched with just six employees,
one server, 13 merchants and a burning passion to empower.
Rakuten membership 1 billion+
Our members, ecosystem, data and unique corporate culture
– just some of the things that make Rakuten strong.
Rakuten businesses are based in 29 countries and regions
Rakuten Group’s diverse businesses and brands are
empowering people throughout the world.
Consolidated Revenue 781,916 million yen*
Strong and reliable growth:
As a champion of innovation and entrepreneurship,
our performance shows no signs of slowing down.
Rakuten is proud to be the Main Global Partner and first-ever Global Innovation and Entertainment Partner of legendary soccer team FC Barcelona.
Our major services available globally
Global mobile messaging service
Membership-based online cash-back site in the U.S.
Online shopping in France
Global video-on-demand service
Global video-on-demand service providing content translated by a community of fans
Global eReading service
Distribution of eBooks to libraries and educational facilities
Consumer-focused online purchase data analysis service in the U.S.
Online marketing solutions
- Rakuten, Inc.
- HEAD OFFICE LOCATION
Rakuten Crimson House
1-14-1 Tamagawa, Setagaya-ku, Tokyo, 158-0094Tel. +81-50-5581-6910
Chairman and CEO,
- February 7, 1997
- RAKUTEN ICHIBA SERVICE LAUNCHED
- May 1, 1997
- April 19, 2000
- Capital：204,562 million yen (as of Dec. 31, 2016)
(as of Dec. 31, 2016)