About Us

In Japanese, Rakuten stands for ‘optimism.’
It means we believe in the future.

It’s an understanding that, with the right mind-set,
we can make the future better by what we do today.
So we challenge ourselves to evolve, innovate and experiment,
to create a better, happier future for everyone.
Today, our 70+ businesses span e-commerce, digital content,
communications and fintech, bringing the joy of discovery to more
than 1 billion members across the world.

Rakuten’s Philosophy

Contributing to society by creating value through innovation and entrepreneurship.

Our major services available globally

rakuten viber

Global mobile messaging service

Ebates

Membership-based online cash-back site in the U.S.

Price Minister

Online shopping in France

rakuten tv

Global video-on-demand service

rakuten VIKI

Global video-on-demand service providing content translated by a community of fans

rakuten kobo

Global eReading service

rakute Over Drive

Distribution of eBooks to libraries and educational facilities

Rakuten Eslice

Consumer-focused online purchase data analysis service in the U.S.

Rakuten Marketing

Online marketing solutions

Company Information

NAME
Rakuten, Inc.
HEAD OFFICE LOCATION
Rakuten Crimson House
1-14-1 Tamagawa, Setagaya-ku, Tokyo, 158-0094
REPRESENTATIVE
Chairman and CEO,
Hiroshi Mikitani
FOUNDED
February 7, 1997
RAKUTEN ICHIBA SERVICE LAUNCHED
May 1, 1997
IPO
April 19, 2000
CAPITAL
Capital:204,562 million yen (as of Dec. 31, 2016)
EMPLOYEES
Employees:Non-consolidated: 5,549
      Consolidated: 14,134
       (as of Dec. 31, 2016)