Global Initiatives

Together for


To realize the sustainable future Rakuten envisions,
there is an urgent need to collectively address these issues on a multilateral basis.
In line with global frameworks for sustainability, Rakuten strives to reduce any adverse impact on society,
the environment, and the economy caused by its business activities and to work hand in hand with
its global stakeholders to tackle these challenges.

Sustainable Development Goals (SDGs)

The Sustainable Development Goals (SDGs), a set of universal goals that aim to create a sustainable world by 2030, were adopted unanimously by the United Nations General Assembly in September 2015. Consisting of 17 goals and 169 targets, the SDGs call for action by people and businesses in every country of the world with the principle of "leaving no one behind."

Rakuten refers to the SDGs when conducting its materiality analysis and aims to contribute to achieving the global agenda through its business practices and service provision as designed in its sustainability strategy.


Rakuten's Materiality and Related SDGs

United Nations Global Compact

The United Nations Global Compact (UNGC) is a global framework for achieving sustainable growth. It was proposed by Kofi Annan, former Secretary-General of the United Nations, at the World Economic Forum in Davos, Switzerland, in 1999. It encourages corporations to act positively in society by demonstrating responsibility and creative leadership.
As a UNGC participant, Rakuten upholds its Ten Principles and reports yearly on the progress of related initiatives.


Ten Principles of the UN Global Compact

Awards and Recognition

We are proud to be recognized for our positive impact on society.
As a global business leader, we will continue to set the highest standards as we aim to realize a sustainable society through innovation and entrepreneurship.
Here are some of our key awards and recognition.