Sustainability

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Empowering Japan,
Empowering the World

Rakuten's mission is to contribute to society by creating value through innovation and entrepreneurship.
By growing together with our stakeholders and driving positive change in society, Rakuten aims to create a sustainable future for all.

Sustainability at Rakuten

Rakuten envisions a sustainable future where people can pursue their dreams and live in happiness for generations to come.
To realize this future, we will continue to take on challenges facing the world through innovative business activities,
services and products that enrich people's lives.

  • Commitment

    Sustainability is a concept embedded in Rakuten's DNA. We aim to achieve the well-being of all people through the pursuit of sustainability.

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  • Rakuten’s Services

    We empower people and society by providing innovative services that earn the trust of our customers and business partners.

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ESG Information

We strive to address the ESG (Environmental, Social and Governance) challenges facing society not only to support our business growth,
but also because doing so is at the core of our corporate mission.
We share related information with transparency to communicate our progress and illustrate
how our commitment to the highest ethical standards translates into concrete actions.

GOVERNANCE

Rigorous governance is essential for enhancing corporate value. We make continuous efforts to build the foundations for responsible management structures and to earn the trust of society at large.

  • Corporate Governance

    In order to maximize corporate value, ensuring rigorous corporate governance is one of our highest management priorities.

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  • Compliance and
    Tax Strategy

    Not only do we comply with all relevant laws and regulations, we also conduct business with integrity and hold ourselves to high ethical standards.

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  • Risk Management

    As a company that operates a wide range of businesses globally, we have established a robust management system to address diversifying risks.

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SOCIAL

Rakuten works hand in hand with our employees, local communities and other stakeholders to help create a sustainable future.

  • Employees

    We attract, develop and retain a diverse and talented workforce that support the realization of Rakuten’s business strategies.

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  • Diversity

    Diversity is one of Rakuten’s core strategies and a driving force for innovation. We are committed to creating work environments where employees with diverse backgrounds can demonstrate their full potential.

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  • Human Rights

    Human rights are fundamental and universal rights for all people, regardless of their origin, background or any other status. Guided by the Rakuten Group Code of Ethics, we respect the human rights of all stakeholders.

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  • Social Initiatives

    Leveraging Rakuten's business assets and technologies, we aim to solve social issues together with our stakeholders.

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ENVIRONMENTAL

From the variety of products sold on Rakuten Ichiba to the travel destinations promoted on Rakuten Travel, Rakuten’s businesses depend largely on the richness of our natural environment.

  • Environment

    Recognizing climate change, resource management and biodiversity to be issues of critical importance, we are committed not only to reducing our adverse effects on the environment, but also to leveraging our technologies and innovation to create more environmentally friendly options for our customers.

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External Recognition and Awards

Rakuten's efforts to create a sustainable society are recognized worldwide.