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The Rakuten brand represents
optimism and empowers our
members to experience the joy of
discovery with a sense of confidence
and excitement.
Through innovative services that
support diverse moments in everyday
life, we help shape a better future
together with our communities.
The Rakuten Group is committed to
growing together with all who share
this vision.
From shopping and payments to communications and AI, Rakuten leverages innovation to build a society where everyone can thrive as their true selves.
The Rakuten Ecosystem serves as a foundation for everyday life. By working hand-in-hand with local partners, we are committed to building a sustainable and inclusive future.
We continue to embrace new challenges and deliver lasting value to society.
At a time when the internet was seen as an unlikely place for commerce, we believed in its true potential.
We were driven by a passion to revitalize Japan through digital innovation. Our conviction was simple: when local communities thrive, the entire nation flourishes.
With this conviction, we launched Rakuten Ichiba, an internet shopping mall where anyone, regardless of location, could enjoy a seamless shopping experience. Most importantly, it provides a platform where even the smallest local shops can open their doors to the world.
Today, Rakuten has built a unique ecosystem centered on this marketplace. By expanding our platform and leveraging data, we continue to address regional challenges and foster vibrant economies across Japan.
As Japan began its shift toward a cashless future, we set out to ensure that no one would be left behind.
We built a fintech ecosystem anchored by the Rakuten Card, driven by the belief that seamless payments make everyday life more rewarding. Today, Rakuten Card, Rakuten Bank and Rakuten Pay work together to support every financial moment in our members’ lives.
In 2019, as a joint initiative between Rakueten's sports and fintech businesses, we delivered a fully cashless experience at the home stadium of the Tohoku Rakuten Golden Eagles.
In an industry long defined by high costs and complex plans, Rakuten Mobile was launched to redefine expectations. Our goal is simple: make mobile connectivity flexible and accessible for everyone.
By building the world’s first fully virtualized, cloud-native mobile network, we have drastically reduced costs and passed those savings directly to our users. We continue to challenge industry norms as we grow our user base.
Drawing on our expertise in large-scale virtualized Open RAN networks, we are driving the global rollout of next generation networks.
Rather than asking what it means to co-create value with AI, we asked a better question: how can we make AI truly simple? Rakuten AI was built to bring the benefits of artificial intelligence out of the lab and into everyday life.
For businesses, we provide generative AI solutions that streamline operations and improve productivity.
For consumers, Rakuten AI acts as a personal concierge, seamlessly connecting our services to offer tailored suggestions for shopping, travel and the moments that matter most.
Navigating Rakuten is like exploring a vibrant city where new discoveries await around every corner.
Through a shared membership ID, Rakuten Points and Rakuten AI, we offer more than just convenience. Our ecosystem is built on a foundation of trust. From everyday shopping to sports and entertainment, we bring moments of excitement and delight to every part of your life.
Guided by a spirit of warm innovation, we are committed to brightening everyday life and moving forward together toward a future filled with joy.
