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Rakuten Innovation

The latest insights and news about Rakuten innovation and entrepreneurship.

Mickey Mikitani: The age of agentic AI has arrived

“This year, we’ve renamed our flagship event from Rakuten Optimism to Rakuten AI Optimism, reflecting our belief that AI is fundamentally transforming the world.” Kicking off the sixth iteration of Rakuten’s biggest annual business conference, Rakuten Group Chairman and CEO Mickey Mikitani had a clear message: artificial intelligence is not a trend, but a foundational …

August 7, 2025
Rakuten AI: Our agentic future starts here

At the 2025 Rakuten AI Optimism conference, Rakuten took another bold step into the future with the full-scale launch of Rakuten AI, a new cutting-edge AI agent geared to reshape how users interact with the Rakuten Ecosystem. “We are on a journey of AI innovation,” shared Rakuten Group Chief Data & AI Officer Ting Cai …

August 27, 2025
Rakuten and Uber strengthen their partnership with Rakuten ID integration

Last month, Rakuten Group Chairman and CEO, Mickey Mikitani, and Uber CEO, Dara Khosrowshahi, came together to announce a significant strengthening of their partnership, beginning with the integration of Rakuten ID. By connecting Uber with Rakuten ID, a core component of the Rakuten Ecosystem, the two companies will enable customers to seamlessly earn Rakuten points …

January 22, 2026

BLOG
January 22, 2026

Rakuten and Uber strengthen their partnership with Rakuten ID integration

VIDEO
January 14, 2026

Rakuten Symphony Global Partner Summit: "Reinventing Telecom Together"

BLOG
January 13, 2026

Rakuten Travel makes a global leap forward

BLOG
January 8, 2026

Deepfakes and agent manipulation: Staying secure in the age of AI

VIDEO
January 6, 2026

From Crisis to Core: Rakuten Card's 20-year Journey Since Issuance

VIDEO
January 5, 2026

Rakuten Mobile Surpasses 10 Million Subscribers!

BLOG
December 26, 2025

A big year for Rakuten Mobile: Nine major milestones

VIDEO
December 24, 2025

Rakuten Technology Conference 2025: AI "Easier to Use Than Ever"

BLOG
December 23, 2025

Inside Rakuten AI: Neil Primozich on Rakuten AI-powered ads empowering merchants

BLOG
December 23, 2025

Rakuten AI in 2025: Embracing Agentic AI

BLOG
December 15, 2025

Mikitani to engineers: Here’s what’s next

VIDEO
December 11, 2025

Rakuten and Uber Strengthen Strategic Partnership with Rakuten Points Connection