Tokyo, May 8, 2023 - Rakuten Securities, Inc. today announced that its general securities accounts reached the nine million mark, the largest number*1 of non-consolidated securities accounts among Japanese securities companies (based on disclosed information), in April 2023. To commemorate the nine million account milestone, Rakuten Securities will hold a quiz campaign starting May 8, 2023, in which successful participants receive prizes such as the Rakuten Securities Official Asset Building Guide and up to 2,000 Rakuten Points.
- Rakuten Securities, Inc.
Rakuten Securities Achieves Largest Number of Non-Consolidated Securities Accounts in Japan, Surpassing Nine Million General Securities Customer Accounts
Since launching in 1999 as the first dedicated online brokerage service in Japan, Rakuten Securities has worked to continually expand and enhance its lineup of services with retail investors top of mind.
In addition to offering the industry's lowest fee structure*2 settings and enhancing security, Rakuten Securities is committed to providing reliable and intuitive trading tools for stock trading and other related services via cutting-edge stock trading tools ranging from the iSPEED® series to MARKETSPEED II® that make trading possible on all platforms. In recent years, Rakuten Securities has also worked to develop services tailored to the needs of customers looking to build their asset portfolio, from the time they make their first investments and throughout their asset building journey, by expanding its lineup of services designed for long-term use. This includes initiatives such as Point Investment, which allows customers to use Rakuten Points to purchase investment trusts; giving customers the ability to make payments for investment trusts through Rakuten Card and Rakuten Cash; and the expansion of yield investment products. Starting in April 2023, the company also launched a new service, Kabumini, which allows customers to trade Japanese stocks from as little as one share per trade. As a result of these efforts, Rakuten Securities has successfully expanded its customer base to nine million general securities customer accounts, the largest number*1 of non-consolidated accounts managed by a Japanese securities company (based on disclosed information).
The achievement of surpassing nine million accounts has been made possible by the invaluable support of Rakuten Securities’ customers. As an expression of customer appreciation, Rakuten Securities will hold a quiz campaign in which all successful participants will receive prizes including the Rakuten Securities Official Asset Building Guide and up to 2,000 Rakuten Points starting May 8, 2023.
Rakuten Securities aims to be the brokerage company of choice for all customers – ranging from investment newcomers to seasoned traders – and the company will continue expanding its array of services to meet their diverse investment needs.
Trend in account numbers at Rakuten Securities and other companies*1
*1 Aggregated by Rakuten Securities from information publicly available on the website of each company, using accounts with balance (Nomura Securities, Daiwa Securities) and total number of accounts (SMBC Nikko Securities). As SBI Securities does not disclose the number of non-consolidated accounts, the number of accounts as of the end of March 2021 was used.
*2 Comparison of major online brokers. Top five by number of accounts (in alphabetical order): au Kabucom Securities, Matsui Securities, Monex Securities, Rakuten Securities and SBI Securities. As of May 8, 2023. Source: Rakuten Securities research.
Explanation of fees, etc. and risk
When investing in a Rakuten Securities product, certain fees and charges may be associated. Customers may also bear losses due to the fluctuating market value of the product(s). Regarding fees, etc. and risk associated with investing in product(s), customers should carefully read the page detailing the fees, etc. and risk associated with investment on the Rakuten Securities website and the pre-contract documents in order to ensure full understanding.
Trade name: Rakuten Securities, Inc. (Rakuten Securities website)
Financial Instruments Business Operator: Kanto Local Finance Bureau (FIBO) No. 195, commodity futures trader
Trade associations: Japan Securities Dealers Association, Financial Futures Association of Japan, Commodity Futures Association of Japan, Type II Financial Instruments Firms Association, Japan Investment Advisers Association
*The information above was originally prepared in Japanese. The English version of this press release is a translation of the original Japanese document and has been provided solely for the convenience of non-Japanese readers. Should any discrepancy between the English translation and the original Japanese version arise, please refer to the Japanese version.
About Rakuten Securities
Rakuten Securities, Inc. launched in March of 1999. In addition to providing innovative comprehensive financial brokerage services, including the trading platforms MARKETSPEED® and iSPEED®, Rakuten Securities consistently strives to lower investment hurdles for individual investors by leveraging aspects of the Rakuten Ecosystem, such as Point Investment, Rakuten Card and Rakuten Cash.