July 26, 2022
  • Rakuten Group, Inc

Rakuten to Power Fashion Shows for yoshiokubo and ANREALAGE Through the “by R” Project to Support Japanese Fashion Labels

- Conveying the appeal of the two brands at Rakuten Fashion Week TOKYO 2023 S/S -

Official site: https://brandavenue.rakuten.co.jp/contents/fashionweek/

 Tokyo, July 26, 2022 - Rakuten Group, Inc. today announced that it will support the fashion shows for the brands yoshiokubo and ANREALAGE during Rakuten Fashion Week TOKYO 2023 S/S*1, scheduled for August 29 to September 3, 2022, through the “by R” project to support Japanese fashion brands*2.

Rakuten will livestream both shows on the Rakuten Fashion online shopping website for free to all viewers*3 with the aim of helping to further raise awareness of the brands. Both brands are also planning to join Rakuten Fashion for the first time ever and offer limited-edition products for sale on the site.

Rakuten partnered with the Japan Fashion Week Organization (JFW Organization) to become the headline sponsor for TOKYO Fashion Week in August 2019, and the event was renamed to Rakuten Fashion Week TOKYO. In September 2020, Rakuten established the “by R” project with the goal of broadening the horizons of talented designers in Japan and showcasing the country’s designer fashion to the world.

Rakuten will continue to empower and contribute to the development of the fashion industry in Japan.

*1: Fashion shows held during the event period will be implemented in line with measures set out by the JFW Organization to help prevent the spread of COVID-19.
*2: The yoshiokubo show is scheduled for Monday, August 29, and the ANREALAGE show for Friday, September 2.
*3: The shows will be streamed on the desktop and mobile versions of the Rakuten Fashion official site. Please see the “by R” page for fashion show details: 

Outline of the “by R” fashion shows

Official site: https://brandavenue.rakuten.co.jp/contents/fashionweek/
Outline: Support for the planning and implementation of the fashion shows staged during the Rakuten Fashion Week TOKYO 2023 S/S.
Featured brands: yoshiokubo, ANREALAGE
7:00 p.m. JST on Monday, August 29 - yoshiokubo
7:00 p.m. JST on Friday, September 2 - ANREALAGE

About yoshiokubo

With an intention to “pursue patterns and details that have never been seen before” the designer yoshiokubo harnesses proven techniques developed during his time as a couturier, and projects it onto his collections. With a desire to spur a rethink of clothing design and details, the brand proposes comfortable daily apparel that is consistently focused on the functionality of clothing, based on quality patterns and precise sewing techniques.  

yoshiokubo designer, Yoshio Kubo, commented:
“I am grateful for the offer of support from Rakuten. Tokyo, where I held my first runway show, holds a special place in my heart. On this occasion, I hope that Tokyo will become the setting for a presentation that will fascinate everyone and become a milestone event for the brand.”


ANREALAGE is a combination of the words "REAL", "UNREAL" and "AGE". ANREALAGE is characterized by brightly colored, detailed patchwork garments created based on the belief that "God is in the details" ­– clothes with creative shapes that are not bound by the human body, and a fusion of fashion and technology. The brand continues to present collections with the perspective that fashion is a tool that changes everyday life.

ANREALAGE designer, Kunihiko Morinaga, commented:
“ANREALAGE was born in 2003 and marks its 20th anniversary in 2023. I am delighted to receive the invitation from “by R” and to have the opportunity to unveil our brand’s milestone collection, the 2023 spring/summer collection, in Tokyo. It will be a special show presented just for this occasion, titled ‘20th ANNIVERSARY COLLECTION “A & Z”.’ The theme that we have consistently based our designs on for the past 20 years is ‘the ordinary and the extraordinary.’ We pray to change the extraordinary to the ordinary, and wish to change the ordinary to the extraordinary. I hope that we can present clothes that embody this prayer and wish, so do look forward to our show.”  

About Rakuten Fashion Week TOKYO 2023 S/S

Dates: Monday, August 29 – Saturday, September 3, 2022  
Features: Fashion shows, installations, video announcements
Season: 2023 spring/summer collection
Participating brands: 49 brands (47 brands, and two brands from “by R”)

Participation by global brands
Global brands are also scheduled to participate in Rakuten Fashion Week TOKYO 2023 S/S, including (A)crypsis (Taiwan), AFROMATIC TOKYO (Africa), LEVER COUTURE (Ukraine), PH MODE xTYO by MFF (Manila Fashion Festival) (Philippines), Seivson (Taiwan). Rakuten will livestream the shows on the Rakuten Fashion website.

* Rakuten is scheduled to provide support for the fashion show by LEVER COUTURE, which will be held on Wednesday, August 31, 2022. LEVER COUTURE was launched by Ukrainian designer Lessja Verlingieri, and mainly designs and produces costume collections for celebrities overseas.

About Rakuten Fashion

Rakuten Fashion is an online fashion shopping website made up of popular fashion brand shops. Rakuten Fashion Luxury and DESINGERS & INTERNATIONAL were released on the site in October and November 2020 respectively to promote and offer luxury brand and designer brand products. Users can earn and spend Rakuten Points, Rakuten’s flagship loyalty program, when paying for products. Rakuten Fashion also offers a dedicated smartphone app.

 iOS app:
*iOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

 Android™ app:
*Android™ is a trademark of Google LLC.

*Please note that the information contained in press releases is current as of the date of release.

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