Tokyo, June 20, 2022 – Rakuten Securities, Inc. today announced that its general securities accounts have reached the eight million mark. To commemorate the new milestone, Rakuten Securities will hold a lucky draw giveaway campaign, offering the chance to win prizes including 2,000 Rakuten Points as well as original merchandise from Rakuten’s professional baseball team Tohoku Rakuten Golden Eagles and Meiji Yasuda J1 League soccer club Vissel Kobe.
- Rakuten Securities, Inc.
Rakuten Securities Surpasses Eight Million General Securities Customer Accounts
Since launching in 1999 as the first dedicated online brokerage service in Japan, Rakuten Securities has worked to continually expand and enhance its lineup of services with retail investors top of mind.
In addition to offering the industry's lowest fee structure*1 settings and enhancing security, Rakuten Securities is committed to providing reliable and intuitive trading tools for stock trading and other related services via cutting-edge stock trading tools ranging from the iSPEED® series to MARKETSPEED II® that make trading possible on all platforms. In recent years, Rakuten Securities has also worked to develop services tailored to the needs of customers looking to build their asset portfolio, from the time they make their first investments and throughout their asset building journey, by expanding its lineup of services designed for long-term use. This includes initiatives such as Point Investment, which allows customers to use Rakuten Points to invest in investment trusts, giving customers the ability to make credit card payments for investment trusts through Rakuten Card, and the Family Program, which entitles customers’ family members to a variety of benefits. Starting in June 2022, customers are able to use Rakuten Cash online e-money to purchase investment trusts without the need for advance deposits. As a result of these and other efforts, Rakuten Securities has successfully expanded its customer base, reaching the milestone of seven million general securities customer accounts in December 2021 and adding an additional one million accounts in roughly six months’ time to surpass a total of eight million general securities accounts. In the period between January and May 2022, more than 60% of new customer accounts were opened by customers in the under-40 demographic, as the asset building customer base continues to show remarkable growth.
The achievement of surpassing eight million accounts has been made possible by the invaluable support of Rakuten Securities’ customers. As an expression of customer appreciation, Rakuten Securities is holding a lucky draw giveaway campaign featuring prizes such as 2,000 Rakuten Points and original merchandise from the Tohoku Rakuten Golden Eagles and Vissel Kobe. Details will be announced soon on the Rakuten Securities website.
Rakuten Securities aims to be the brokerage customers choose to use long-term. It will continue working to be the asset-building platform of choice for customers ranging from investment newcomers to seasoned traders, expanding its array of services to meet their diverse investment needs.
Evolving demographics of Rakuten Securities account holders
Number of general securities customer accounts by brokerage*2
*1 Comparison of major online brokers. Top five by number of accounts (in alphabetical order): au Kabucom Securities, Matsui Securities, Monex Securities, Rakuten Securities and SBI Securities. As of June 20, 2022. Source: Rakuten Securities research.
*2 Aggregated by Rakuten Securities from information publicly available on the website of each company, using accounts with balance (Nomura Securities, Daiwa Securities) and total number of accounts (SMBC Nikko Securities). As SBI Securities does not disclose the number of non-consolidated accounts, the number of accounts as of the end of March 2021 was used.
Explanation of fees, etc. and risk
When investing in a Rakuten Securities product, certain fees and charges may be associated. Customers may also bear losses due to the fluctuating market value of the product(s). Regarding fees, etc. and risk associated with investing in product(s), customers should carefully read the page detailing the fees, etc. and risk associated with investment on the Rakuten Securities website and the pre-contract documents in order to ensure full understanding.
Trade name: Rakuten Securities, Inc. (Rakuten Securities website)
Financial Instruments Business Operator: Kanto Local Finance Bureau (FIBO) No. 195, commodity futures trader
Trade associations: Japan Securities Dealers Association, Financial Futures Association of Japan, Commodity Futures Association of Japan, Type II Financial Instruments Firms Association, Japan Investment Advisers Association
The information above was originally prepared in Japanese. The English version of this press release is a translation of the original Japanese document and has been provided solely for the convenience of non-Japanese readers. Should any discrepancy between the English translation and the original Japanese version arise, please refer to the Japanese version.
About Rakuten Securities
Rakuten Securities, Inc. launched in March of 1999. In addition to providing innovative comprehensive financial brokerage services, including the trading platforms MARKETSPEED® and iSPEED®, Rakuten Securities consistently strives to lower investment hurdles for retail investors by leveraging the Rakuten Ecosystem, including services such as Point Investment and Rakuten Card.