Tokyo, January 27, 2022 - Rakuten Card Co., Ltd. today announced that the total number of cards issued to Rakuten cardholders has surpassed 25 million as of December 2021. Additionally, the total number of second Rakuten Cards issued to Rakuten cardholders topped one million in only seven months since the full-scale launch of the additional card option in June 2021.
- Rakuten Card Co., Ltd.
Rakuten Card Surpasses 25 Million Cards Issued
Japan is increasingly turning toward becoming a cashless society, as the COVID-19 pandemic has fueled the demand for contactless payment and the government has launched a number of promotional initiatives, including the Project for Encouraging Businesses to Introduce Cashless Payment Systems and Pass on Benefits to Consumers and the My Number Points service.
Rakuten Card has proactively launched a range of initiatives aimed at catering to customer needs, including new marketing measures promoting credit card usage, the launch of a second card option in June of last year, and unveiling in November a safer and more secure card design. As a result of these initiatives, the total number of Rakuten Cards issued has surpassed 25 million, and the number of second Rakuten Cards issued has also reached one million in the seven months since full-scale launch. At the same time, Rakuten Card’s annual shopping gross transaction value (GTV) surpassed 14 trillion yen in FY2021 (January-December), an increase of more than 25% year-on-year*1.
Plans are also underway for a commemorative campaign to mark the one million second cards milestone, with details to be announced at a later date.
Since launching in July 2005, Rakuten Card has proactively conducted a variety of initiatives to promote cross use between Rakuten Group services and accelerate the adoption of cashless payments both within the Rakuten Ecosystem and beyond. Rakuten Card is also leading the way in building out the Rakuten Ecosystem of fintech services, including banking, securities, insurance, payments and more. In October 2021, Rakuten Card announced its "Triple Three" mid-term targets of 30 million issued cards, 30 trillion yen shopping GTV and 30% GTV market share. The company aims to achieve its Triple Three targets as soon as possible in order to contribute to the growth of each of the FinTech Group companies and the Rakuten Group as a whole, and further strengthen its customer and revenue bases.
Rakuten Card aims to further improve customer satisfaction by continuing to enhance its credit card service, to expand its lineup of features and to make financial services more convenient, easy to use and accessible.
*1 Further details to be disclosed at Rakuten Group, Inc.’s FY2021 and fourth quarter financial results announcement planned for February 14, 2022.