October 6, 2020
  • Rakuten, Inc.

Rakuten launches Rakuten Fashion Luxury, a fashion shopping website dedicated to luxury and designer brands

Tokyo, October 6, 2020 - Rakuten, Inc. today announced the launch of Rakuten Fashion Luxury, a specialist website on the Rakuten Fashion platform showcasing luxury brand and designer brand goods.

Rakuten Fashion Luxury is launching with LVMH brands Marc Jacobs, FRED*1, and KENZO*2 as shops on the platform, with items from apparel and accessories to cosmetics available for purchase*3.

The website features an elegant, modern design that focuses on simplicity. In addition to showcasing the range of products available from participating brand shops, Rakuten Fashion Luxury will also content introducing new brand shops and events on the platform, as well as new products from the participating brands. Users of Rakuten Fashion will enjoy access to a wider range of fashion items, including luxury and designer brand products.

In October 2019, Rakuten launched Rakuten Fashion as a one-stop shop for those in the fashion business in search of digital solutions, providing a platform for services that add more value for users. The establishment of Rakuten Fashion Luxury today is part of this project.

Going forward, Rakuten aims to empower the fashion industry and offer users a more enjoyable shopping experience by enhancing the lineup of fashion related products available on Rakuten Fashion and Rakuten Ichiba.

*1 FRED products will be on sale from October 16.
*2 KENZO already has a brand shop presence on the Rakuten Fashion platform.
*3 More brand shops will be added to the platform in due course.

 Overview of Rakuten Fashion Luxury
URL: https://brandavenue.rakuten.co.jp/contents/luxury/
Launch time: 1:00 p.m., October 6, 2020
Participating brand shops: Marc Jacobs, FRED, KENZO (as of October 6)
* More brand shops will be added to the platform later.

Features:
・An elegant, modern design that focuses on simplicity
・In addition to showcasing the range of products available from participating brand shops, Rakuten GivaFashion Luxury will also include information about new brand shops, events on the platform and new products from the participating brands

About Rakuten Fashion https://brandavenue.rakuten.co.jp
Rakuten Fashion is an online fashion shopping website made up of over 1,200 popular fashion brand shops (as of September 2020). Users can find and purchase their favorite fashion items from a wide selection of products, for which they can pay with and earn Rakuten Points, Rakuten Group's loyalty program. It also has a dedicated smartphone app.

*iOS app:
https://apps.apple.com/app/id1495930546(iOS 11 or above recommended)
*iOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

*Android™ app:
https://play.google.com/store/apps/details?id=jp.co.rakuten.fashionAndroid(Android OS 5.0 or above recommended)
*Android™ is a trademark of Google LLC. 

*Please note that the information contained in press releases is current as of the date of release.

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