January 31, 2018
  • Rakuten Card Co., Ltd.

Rakuten Card annual gross transaction value for FY2017 tops JPY 6 trillion

- Membership grows to record 15 million -

Tokyo, January 31, 2017 - Rakuten Card Co., Ltd. today announced that annual card gross transaction value for FY2017 (January-December) topped a record JPY 6 trillion. Monthly card gross transaction value also reached a record in December, exceeding JPY 600 billion.

The growth rate in Rakuten Card’s gross transaction value has been greater than 20% year-over-year for five successive quarters. In contrast, the average annual growth rate in the credit card service industry in Japan is 8.8% year-over-year *1. This is the first time in Japanese credit card history that annual gross transaction value for a propriety card has reached JPY 6 trillion.

Since its launch in July 2005, Rakuten Card has found popularity*2 for not requiring users to pay annual membership fees, and for offering high Rakuten Super Point rewards that can be used on other Rakuten group services. Therefore, the number of members has been accelerating rapidly and exceeded a record 15 million members as of January 2018.

Further details will be disclosed at the announcement of full year and Q4 FY2017 earnings results, which is planned for February 13, 2018.

Going forward, Rakuten Card will continue to strive to enhance its credit card service and features in order to further improve customer satisfaction and security.

*1. Calculated from statistics in “Ministry of Economy, Trade and Industry Survey of Selected Service Industries 4. Credit Card Service Industry.” Total amount of sales credit business from December 2015-November 2016 and December 2016-November 2017 used to calculate year-over-year growth rate for transaction value in credit card industry.

*2. Rakuten Card has received first prize in “JCSI customer satisfaction survey” for nine years in a row.                     


*Please note that the information contained in press releases is current as of the date of release.

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