Rakuten’s “by R” Project to Power Runway Show in Paris for M A S U, Winner of Fashion Prize Of Tokyo

- M A S U 2025 Spring/Summer Collection
- Date: 6:00 p.m. on June 19, 2024 (Central European Time)

Tokyo, May 21, 2024 - Rakuten Group, Inc. today announced that it will support Japanese brand M A S U’s runway show during Paris Fashion Week 2025 S/S as a special partner through its “by R” project. M A S U is the sixth winner of the Fashion Prize Of Tokyo^*1, an award organized by the Tokyo Metropolitan Government and the Japan Fashion Week Organization.

Through the “by R” project, Rakuten will sponsor the production of M A S U 2025 S/S collections and will continue to champion the brand’s activities throughout the fashion season after Paris Fashion Week, including exhibitions and photo shoots in Tokyo. Rakuten will also support the sales of M A S U products on Rakuten Fashion, its e-commerce platform dedicated to fashion.

Rakuten partnered with the Japan Fashion Week Organization to become the title sponsor for TOKYO Fashion Week in August 2019 and the event was renamed Rakuten Fashion Week TOKYO. The “by R” project is committed to empowering the Japanese fashion scene by placing the spotlight on select, unique brands loved by a broad range of fans both in Japan and around the world, expanding Japan-based and global opportunities for these Rakuten-selected brands^*2.

Through the “by R” project, Rakuten will continue to empower and contribute to the development of the fashion industry.

Notes
*1 "Fashion Prize Of Tokyo" is a prize organized by the Tokyo Metropolitan Government and the Japan Fashion Week Organization (JFWO) to drive the promotion and production of fashion designers active on the global stage. Official site: https://fashion-prize-of-tokyo.jp/
*2 Please refer to the “by R” official site for more details: https://brandavenue.rakuten.co.jp/contents/fashionweek/

About M A S U
M A S U is derived from the Japanese "~masu," which is a verb ending used in polite expressions. In the same way that "~masu" is used frequently in daily life but never loses its value, M A S U aims to be a brand that maintains a good, polite attitude over time, just as it is written. The thoughts, philosophies, historical backgrounds, and exciting ideas of vintage clothing that have fascinated Shinpei since his boyhood are elements that have greatly influenced his collections. Advocating "making clothes that can be vintage for someone, loved throughout generations,” he designs his collections sincerely respecting the styles of clothing created by the history and the stories and symbols stemmed from the materials.

M A S U Fashion Show
Title: M A S U 2025 Spring/Summer Collection
Date: 6:00 p.m. on June 19, 2024 (Central European Time)
Organizer: Tokyo Metropolitan Government, Japan Fashion Week Organization
Special Sponsor: Rakuten Group, Inc.

About Rakuten Fashion
https://brandavenue.rakuten.co.jp
Rakuten Fashion is an online fashion shopping site made up of popular fashion brand shops. To promote and offer luxury brand and designer brand products, Rakuten launched Rakuten Fashion Luxury in October 2020, DESIGNERS & INTERNATIONAL in November 2020, and Rakuten Fashion COSMETICS in March 2022 on Rakuten Fashion.