April 16, 2024
  • Rakuten Securities, Inc.

Rakuten Securities Surpasses 11 Million General Securities Customer Accounts, the Largest Number of Non-Consolidated Securities Accounts in Japan

- 1 million new accounts in four months, a new record for Rakuten Securities

Tokyo, April 16, 2024 - Rakuten Securities, Inc. today announced that its general securities accounts have surpassed 11 million, the largest number*1 of non-consolidated securities accounts among Japanese securities companies (based on disclosed information), as of April 2024. The milestone signifies the fastest increase in new accounts since the company’s founding, with 1 million accounts opened since reaching the 10 million mark around four months ago in December 2023.

Since launching in 1999 as the first dedicated online brokerage service in Japan, Rakuten Securities has worked to continually expand and enhance its asset-building platform with retail investors top of mind.

The Nippon Individual Savings Account (NISA) program, which was significantly updated and revamped in 2024, has sparked considerable interest in investing in Japan. With more people beginning to use NISA as a first step in their asset-building journey, Rakuten Securities is dedicated to providing services that satisfy diverse customer needs. As part of this commitment, the company recently launched the second year of its Asset Building College, helping customers master the basics of asset building and next steps after making their first investment in a year-long program.

On top of various free online seminars and in-person event seminars hosted throughout Japan, Rakuten Securities also offers a variety of financial advisory services tailored to customer needs, including an AI-powered investment assistant, and “with Advisor™,” an online consultation service staffed by Rakuten Securities employees. The company is leading the industry by raising the upper limit for regular investment trust payments made with Rakuten Card from 50,000 yen to 100,000 yen and is currently implementing various campaigns to help customers take advantage of Rakuten Securities’ NISA program.

In addition to offering the fee-free Japanese stock trading service Zero Course and providing a superior user experience, Rakuten Securities is committed to providing reliable and intuitive trading tools for stocks and other related services on all platforms. Leveraging the strengths of the Rakuten Group, Rakuten Securities has also worked to develop services tailored to the needs of customers, from the time they make their first investment and throughout their asset-building journey by expanding its lineup of services designed for long-term use. These initiatives include offering index funds that can be managed at the lowest cost in the industry*2; the launch of the Investment Balance Point Program, which rewards customers with Rakuten Points for holding funds in investment trusts; Point Investment, which allows customers to use Rakuten Points to purchase investment trusts; giving customers the ability to make payments for investment trusts through Rakuten Card and Rakuten Cash; and making Rakuten Card available for gold, platinum and silver reserve payments.

Rakuten Securities aims to maximize customers’ financial well-being as the brokerage company of choice for all customers – ranging from investment newcomers to seasoned traders. The company will continue expanding its array of services to meet their diverse investment needs.

*1 Aggregated by Rakuten Securities from information publicly available on the website of each company, using accounts with balance (Nomura Securities, Daiwa Securities) and total number of accounts (SMBC Nikko Securities). As SBI Securities does not disclose the number of non-consolidated accounts, the number of accounts as of the end of March 2021 was used.
*2 Comparison of similar publicly offered additional stock investment trusts (excluding ETFs, Defined Contribution Plans, and discretionary investments). As of April 16, 2024. Source: Rakuten Securities research.

Explanation of fees, etc. and risk
When investing in a Rakuten Securities product, certain fees and charges may be associated. Customers may also bear losses due to the fluctuating market value of the product(s). Regarding fees, etc. and risk associated with investing in product(s), customers should carefully read the page detailing the fees, etc. and risk associated with investment on the Rakuten Securities website and the pre-contract documents in order to ensure full understanding.

Trade name: Rakuten Securities, Inc. (Rakuten Securities website)
Financial Instruments Business Operator: Kanto Local Finance Bureau (FIBO) No. 195, commodity futures trader
Trade associations: Japan Securities Dealers Association, Financial Futures Association of Japan, Commodity Futures Association of Japan, Type II Financial Instruments Firms Association, Japan Investment Advisers Association

About Rakuten Securities
Rakuten Securities, Inc. launched in March of 1999. In addition to providing innovative comprehensive financial brokerage services, including the trading platforms MARKETSPEED® and iSPEED®, Rakuten Securities consistently strives to lower investment hurdles for individual investors by leveraging aspects of the Rakuten Ecosystem, such as Point Investment, Rakuten Card and Rakuten Cash.

*The information above was originally prepared in Japanese. The English version of this press release is a translation of the original Japanese document and has been provided solely for the convenience of non-Japanese readers. Should any discrepancy between the English translation and the original Japanese version arise, please refer to the Japanese version.

*Please note that the information contained in press releases is current as of the date of release.

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