Rakuten to Power Fashion Show for Marimekko Through the “by R” Project to Support Japanese Fashion Labels

- Conveying the appeal of Marimekko at Rakuten Fashion Week TOKYO 2024 A/W.

Official site: https://brandavenue.rakuten.co.jp/contents/fashionweek/　

Tokyo, February 15, 2024 - Rakuten Group, Inc. today announced that it will support the fashion show for fashion brand Marimekko during Rakuten Fashion Week TOKYO 2024 A/W, scheduled for March 11 to March 16, 2024, through the “by R” project to support Japanese fashion brands^*1.

This is the first time that the globally renowned brand Marimekko will participate in Rakuten Fashion Week TOKYO 2024 A/W, with the support of the “by R” initiative. This year also marks the 60th anniversary of the Unikko print, a design synonymous with the Marimekko brand. Rakuten Fashion aims to highlight the appeal of Marimekko to even more fans both in Japan and internationally by showcasing the brand to a global audience, while further amplifying awareness of Rakuten Fashion Week TOKYO.

The runway show will be live-streamed free of charge on Rakuten Fashion’s official website, and exclusive products will be available for sale on Rakuten Fashion, to commemorate the participation of Marimekko in this edition of “by R.” Additionally, an interview featuring Rebekka Bay, the brand’s Creative Director, sharing her thoughts on the show, will be available on the official website.

Rakuten partnered with the Japan Fashion Week Organization to become the headline sponsor for TOKYO Fashion Week in August 2019, and the event was renamed Rakuten Fashion Week TOKYO. The “by R” project is committed to empowering the Japanese fashion scene by placing the spotlight on select, unique brands loved by a broad range of fans both in Japan and globally. 

Through the “by R” project, Rakuten will continue to empower and contribute to the development of the fashion industry.

Notes
*1 The Marimekko show is scheduled for Friday, March 15, 2024. Please see the official “by R” site for more details.

Official site: https://brandavenue.rakuten.co.jp/contents/fashionweek/ (*Japanese page)
Outline: Support for the planning and implementation of fashion shows staged during Rakuten Fashion Week TOKYO 2024 A/W
Featured brand: Marimekko
Schedule: 7 p.m. on Friday, March 15, 2024 (JST)

Official site: https://www.marimekko.jp/
Founded in 1951, Marimekko is a Finnish design house renowned for its art of printmaking. Marimekko’s mission is to bring joy to the everyday lives of people through timeless design in the brand’s signature bold prints and colors.

Marimekko Creative Director, Rebekka Bay commented:
“Marimekko is excited to showcase at Rakuten Fashion Week TOKYO for the first time with the support of the “by R” project. Throughout 2024, we celebrate the 60th anniversary of our most celebrated print, Unikko, and the AW24 collection marks its grand finale.”

Official site: https://rakutenfashionweektokyo.com/jp/　
Dates: Monday, March 11 to Saturday, March 16, 2024
Features: Fashion shows, installations, video announcements
Season: 2024 autumn/winter collection
Participating brands: 43 brands (42 brands, and one brand from “by R”) as of February 15, 2024.

https://brandavenue.rakuten.co.jp
Rakuten Fashion is an online fashion shopping site made up of popular fashion brand shops. To promote and offer luxury brand and designer brand products, Rakuten launched Rakuten Fashion Luxury in October 2020, DESIGNERS & INTERNATIONAL in November 2020, and Rakuten Fashion COSMETICS in March 2022 on Rakuten Fashion. Users can earn and spend Rakuten Points, Rakuten’s flagship loyalty program, when purchasing products. Rakuten Fashion also offers a dedicated smartphone app.

iOS app:
https://apps.apple.com/app/id1495930546

Android™ app:
https://play.google.com/store/apps/details?id=jp.co.rakuten.fashionAndroid

*iOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license. Android™ is a trademark of Google LLC.