Rakuten Group, Inc. (hereinafter “the Company”) announces that at a Board of Directors meeting held on May 23, 2022, we resolved to start preparing for the listing of the shares of Rakuten Securities, Inc. (hereinafter "Rakuten Securities"), a consolidated subsidiary of the Company.
Up until now, Rakuten Group has set "empowering people and society through innovation” as its basic management philosophy. In Japan and overseas, we have developed more than 70 internet services in a wide range of fields such as e-commerce, travel, and digital contents, and FinTech (financial) services including credit cards, banking, securities, electronic money, smartphone app payments, and mobile services such as a mobile carrier business, and professional sports, all based on membership centered on Rakuten members. We have formed a unique “Rakuten ecosystem” that connects services to each other. By creating an environment where members in Japan and overseas can use multiple services in a migratory and continuous manner, synergistic effects such as maximizing the lifetime value per member and minimizing customer acquisition costs can be achieved, with the aim of creating and maximizing group profits.