Tokyo, September 30, 2020 – Rakuten Mobile, Inc. today announced the launch of its 5th generation mobile communications system (5G) service and a new and enhanced “Rakuten UN-LIMIT V*1” service plan which offers customers access to 5G services for the same 2,980 yen monthly fee as the previous “Rakuten UN-LIMIT 2.0” plan. From today, existing subscribers of the Rakuten UN-LIMIT 2.0 service plan will be able to use 5G services for no additional cost, in 5G service areas*2 with a 5G-compatible device.
Mickey Mikitani, Chairman and CEO of Rakuten, Inc., and Representative Director, Chairman and CEO of Rakuten Mobile, Inc. commented, “Less than six months since full-scale commercial launch of the world's first fully virtualized mobile network, today Rakuten Mobile takes another step forward to transform the mobile industry: We're offering customers 4G and 5G combined in one simple plan – Rakuten UN-LIMIT V – at the same low price as 4G.
Our network technology is built to meet the ever-evolving needs of our customers – and with transformational innovation, we are passing on significant savings to our customers. As we move forward to expand 4G and 5G coverage, we aim to reduce the household cost of mobile services. This is also about encouraging consumer spending across other services and goods, contributing to the sustainable health of Japan's national economy.
Today, we're one step closer to transforming telecommunications and building a brighter future for everyone.”
Rakuten Mobile built the world’s first*3 end-to-end fully virtualized cloud-native mobile network and launched full-scale commercial carrier services on the network in April 2020. The network architecture allows for substantial reductions in capital investment and operating costs, enabling the operator to offer the Rakuten UN-LIMIT V service plan, which includes both 4th generation mobile communications system (4G) and 5G services, for the same monthly fee of 2,980 yen. By leveraging the synergies between 5G and various offerings from the broad portfolio of Rakuten Group businesses to develop engaging new content and services, Rakuten Mobile aims to provide customers with a next-generation mobile experience.
Along with the launch of the new Rakuten UN-LIMIT V plan, the company also unveiled the “Rakuten BIG,” a new original 5G smartphone from Rakuten Mobile. In addition to this new product, users of the AQUOS R5G smartphone that went on sale in June 2020 will be able to use Rakuten Mobile’s 5G service*4 after installing a software update to be released by Sharp Corporation from 3:30 p.m. on September 30.