June 30, 2020
  • Rakuten Mobile, Inc.

Rakuten Mobile UN-LIMIT Applications Exceed 1 Million

Tokyo, June 30, 2020 – Rakuten Mobile, Inc. today announced that the total number of applications for the Rakuten UN-LIMIT unlimited mobile carrier service plan launched on April 8, 2020, has surpassed 1 million as of June 30, 2020.

More than 1 million applications have been received for the Rakuten UN-LIMIT carrier service plan in less than 3 months since the full-scale commercial launch of the service, during a period when stay-at-home guidelines and other measures have been in place to prevent the spread of COVID-19.

Rakuten Chairman and CEO and Rakuten Mobile CEO Mickey Mikitani commented, “Rakuten Mobile has now received over 1 million applications for our mobile carrier service. Less than 3 months since full-scale commercial launch on April 8, this is a terrific achievement. With an expanding Japan network and groundbreaking technology, we're looking forward to offering our growing customer base even more convenient, simple and low-cost services.”

The Rakuten UN-LIMIT carrier service plan offers unlimited data use within the Rakuten network areas*1 and unlimited domestic calls*2 through Rakuten Link, the communication app developed by Rakuten Mobile, for a monthly fee of 2,980 yen*3. The plan also offers 5GB of data per month within the service areas provided by Rakuten Mobile’s domestic roaming partner, in addition to a maximum data transmission speed of 1Mbps after using the allocated 5GB of data*4, which have proved popular with customers. Rakuten UN-LIMIT is also offering 3 million customers their first year of service free of charge as part of a special campaign*5, as well as incentives for device purchase and other options*6.

Rakuten Mobile has developed the world’s first fully virtualized mobile network*7. This network architecture allows for substantial reductions in capital investment and operation costs, enabling the operator to pass on these savings to customers through this simple and affordable service plan. Rakuten Mobile will continue to expand its network area nationwide and leverage cutting-edge technology and synergies within the Rakuten Ecosystem and Rakuten Points loyalty points program to provide new services that improve the lives of its customers.

*1 Unlimited when connected to Rakuten Mobile’s base stations. Subscribers can confirm which area the data they are using is from via the My Rakuten Mobile home screen.
*2 Calls to connecting services from other companies that start with numbers such as 0180 or 0570, as well as some calls to 188 special numbers will incur charges.
*3 Please see the following site for more details about the Rakuten UN-LIMIT service plan:
https://network.mobile.rakuten.co.jp/fee/un-limit/ (Japanese only)
*4 5G of data per month in the domestic partner area. If data usage in the domestic partner network area exceeds the data allocation, data transmission speeds in the domestic partner network area will be limited to a maximum of 1Mbps. Data intensive tasks, such as video streaming and downloading apps may take more time than usual. Transmission speed is best effort (the maximum speed of the standard). Actual transmission speeds may vary depending on the network environment.
*5 Limited to one contract and one application per customer. Charges apply for products purchased, administrative fees, option fees, call fees, etc. The number of eligible customers may change depending on the number of applications.
*6 Please see the following site for details of the campaigns currently on offer by Rakuten Mobile:
https://network.mobile.rakuten.co.jp/fee/un-limit/ (Japanese only)
*7 For a large scale commercial mobile network (as of October 1, 2019). Research: Stella Associa

*Please note that unless stated otherwise, prices quoted in this press release do not include tax.

*Please note that the information contained in press releases is current as of the date of release.

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