February 3, 2020
  • Rakuten, Inc.

Rakuten Integrates Automotive Service Brands as “Rakuten Car”

- Rakuten Car to provide diverse services aligned to user needs under the new brand -

Tokyo, February 3, 2020 - Rakuten, Inc. today announced the merger of the automotive service brands it operates. These services were launched today under the new “Rakuten Car” brand.

Rakuten Car is a new brand that covers the wide range of automotive-related services provided by the Rakuten Group designed to meet the needs of car owners, including the purchase and sale of cars, car washing, and vehicle inspection. By merging these services into one brand, Rakuten aims to make it easier to understand the diverse lineup of automotive services provided by the Rakuten Group, as well as lay the groundwork for strengthened collaboration between related services in the future.

This brand merger integrates the following five services under the Rakuten Car brand: Rakuten Shaken, a site for obtaining advance quotes and making bookings for vehicle inspections, Rakuten Car Service, which allows users to make batch assessment requests for the trade-in of used cars, compare and make reservations for car wash and coating services, and make reservations for tire mounting services, Rakuten Car Service App, a search app for gas stations where users can collect Rakuten Points, and Rakuten Car Service Magazine, which provides information on discounts on vehicle maintenance fees. The brand merger also includes Car Price, an auction service that purchases used cars, operated by the consolidated subsidiary Rakuten Car Co., Ltd.*1

Rakuten Car Service has witnessed a growing need for online services in the automotive sector. For example, the number of reservations made for its tire mounting service in 2019 increased by 5.6 times over the previous year, while the number of reservations made through Rakuten Shaken in 2019 grew by 1.6 times over the previous year. Taking into account these trends, Rakuten also launched the new Rakuten Car Rakuten Ichiba Store, a used car sales service for the Rakuten Car brand, on its online shopping mall, Rakuten Ichiba. In the future, the company plans to gradually expand the lineup of automotive services provided under the Rakuten Car brand.

Starting on Monday, February 3 (UTC+9), the Rakuten Car Birthday Celebration: Reward Points Festival will be held to commemorate the Rakuten Car brand merger. During this period, users who enter the campaign and register under the My Car membership program, operated by Rakuten for users who own cars, will be able to earn additional Rakuten Super Points for the use of eligible services under the Rakuten Car brand and for making purchases on eligible stores on Rakuten Ichiba.

Going forward, Rakuten will continue to further enhance the level of convenience provided by its services, while also providing diverse services designed to fit a variety of customer needs.

*1 Name changed from Car Price Co., Ltd. to Rakuten Car Co., Ltd. on Saturday, February 1, 2020. As part of this name change, the name of the Car Price service was changed to Rakuten Car Auction on the same day. Users are now able to use this service by logging in with their Rakuten ID.

Overview of Rakuten Car

・Date of brand merger: Monday, February 3, 2020
・List of automotive services provided by the Rakuten Car brand:

Service Name Previous Service Name Services Offered URL
Rakuten Car Rakuten Ichiba Store - Sale of used cars https://www.rakuten.co.jp/rakutencar/
Rakuten Car Auction Car Price Purchase of used cars via auction https://auction.auto.rakuten.co.jp/
Rakuten Car Shaken Rakuten Shaken Obtaining advanced quotes and making reservations for car inspections https://shaken.rakuten.co.jp/
Rakuten Car Rakuten Car Service Batch assessment for car trade-in https://carservice.rakuten.co.jp/kaitori/
Batch assessment for motorbike trade-in

https://carservice.rakuten.co.jp/kaitori/bike/

Reservations for car wash and coating services https://carservice.rakuten.co.jp/carwash/
Search for gas stations https://carservice.rakuten.co.jp/gasoline/
Tire mounting service https://carservice.rakuten.co.jp/tireexchange/
Rakuten Car App Rakuten Car Service App Search app for gas stations where users can collect Rakuten Points https://carservice.rakuten.co.jp/carserviceapp/
Rakuten Car Magazine Rakuten Car Service Magazine Provides information on discounts on vehicle maintenance fees https://carservice.rakuten.co.jp/magazine/

Campaign Overview

Campaign name: Rakuten Car Birthday Celebration: Reward Points Festival
Official campaign page: https://event.rakuten.co.jp/auto/mycar/campaign/car_birth
Start date: Monday, February 3 at 10 a.m. (UTC+9)
Campaign details:
(1) Triple reward points for shopping at eligible Rakuten Ichiba stores
- Campaign period:
First round: 10 a.m. on Monday, February 3, 10:00 a.m. to 9:59 a.m. on Sunday, February 9 (UTC+9)
Second round: 8 p.m. on Wednesday, March 4 to 1:59 a.m. on Wednesday, March 11 (UTC+9)
- Campaign rules: During the campaign period, users who enter the campaign and register under the My Car membership program, operated by Rakuten for users who own cars, will be awarded triple points for shopping at eligible Rakuten Ichiba stores.
*For further details, please visit the official campaign page.
(2) Receive up to 100,000 reward points
- Campaign period: 10 a.m. on Monday, February 3 to 1:59 a.m. on Wednesday, March 11 (UTC+9)
- Campaign rules: During the campaign period, users who enter the campaign and register under the My Car membership program, operated by Rakuten for users who own cars, and make use of eligible Rakuten Car brand services will be awarded up to 100,000 Rakuten Super Points*.
*When purchasing a car on the Rakuten Car Rakuten Ichiba Store.
- Purchasing a car on the Rakuten Car Rakuten Ichiba Store:100,000 reward points
- 10,000 - 30,000 reward points for signing a purchase contract through Rakuten Car Auction
- 1,700 reward points for making a reservation for, and completing, a car inspection through Rakuten Car Shaken
- 5% reward points for making a reservation for, and completing, a car wash through Rakuten Car
*The points awarded in this campaign are valid for a limited time period only.
*For further details, please visit the official campaign page.

About Rakuten
Rakuten, Inc. (TSE: 4755) is a global leader in internet services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to approximately 1.3 billion members around the world. The Rakuten Group has over 19,000 employees, and operations in 30 countries and regions. For more information visit https://global.rakuten.com/corp/.

*Please note that the information contained in press releases is current as of the date of release.

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