September 6, 2019
  • Rakuten Mobile, Inc.

Rakuten Mobile to Offer New MVNO Service Plans, including “Super Hodai”

New unrestricted plans from 1,480 yen monthly: No compulsory minimum contract length or contract cancellation fees

Tokyo, September 6, 2019 – Rakuten Mobile, Inc. today announced that it will offer new MVNO service plans for its “Super Hodai*1” unlimited voice and data program and for its “Kumiawase” voice and data amount option program from October 1, 2019, with no compulsory minimum contract length or contract cancellation fees.

Rakuten Mobile is committed to offering new simple and transparent pricing plans that prioritize response to diverse customer needs, to continuing to work to give customers greater choice in their mobile communications options and to providing a wide range of appealing services.

The new “Super Hodai” plan is an unrestricted plan with no compulsory minimum contract length or contract cancellation fees. Subscribers can choose from one of four plan types (S, M, L, LL). The monthly basic fee for Plan S is 2,980 yen per month, however Rakuten members can receive a discount of 1,500 yen per month after becoming a subscriber, reducing the fee to 1,480 yen per month for the first year*2. Furthermore, diamond rank Rakuten Members can receive an additional 500 yen discount, bringing the basic monthly fee for the first year down to 980 yen*3.

The new “Kumiawase” plan*4 is also an unrestricted plan with no compulsory minimum contract length or contract cancellation fees. Existing Rakuten Mobile subscribers will be able to use the new “Super Hodai” and “Kumiawase” plans by applying to change their plan*5.

“Super Hodai” plans will continue to offer free domestic calls of up to 10 minutes*6 and unlimited access to a data transfer speed of a maximum of 1Mbps*7 even after the subscriber has used up all their high speed data. “Kumiawase” (combination) plans allows customers to choose the amount of high speed data and call options to suit their needs.

*1 “Super Hodai” plans: Plan S: 2GB of data, 2,980 yen; Plan M: 6GB of data, 3,980 yen; Plan L; 14GB of data, 5,980 yen; Plan LL: 24GB of data, 6,980 yen. Details can be found at the following site: (Japanese only)
*2 From the second year, the monthly basic fee will revert to 2980 yen. This fee does not include fees such as those for device cost, administrative handling, options, calling charges or universal services.
*3 The discount is available to diamond status Rakuten members for twelve months from the first month of the start of their contract, applicable for the months in which diamond status is maintained.
*4 Data SIMs in the “Kumiawase” plan are offered without a minimum contract length or contract cancellation fee.
*5 A contract cancellation fee will be charged to existing subscribers who wish to change the pricing plan but have not yet completed the minimum contract length. Plans can only be changed once in the period from the first day to the final day of each month.
*6 Domestic calls only, when calling through the Rakuten Denwa app or by adding 003768 to the beginning of the number being called. After ten minutes, callers will be charged at a rate of 10 yen/30 seconds. Calls not using the Rakuten Denwa app will be charged at a rate of 20 yen/30 seconds.
*7 Top speeds for congested periods during the day (12:00-13:00, 18:00-19:00) will be offered at a maximum speed of 300kbps. Communication speed will be provided on a best-effort basis and may be impacted by network environment or conditions.

* All prices exclude tax.

About the Rakuten Mobile MVNO service
Rakuten Mobile’s MVNO (mobile virtual network operator) service was launched in October 2014 and is now the largest MVNO in Japan by number of subscribers*. Through collaboration with the Rakuten Group’s diverse lineup of services and the Rakuten Super Points loyalty program, and with the planned launch of the Rakuten Mobile MNO (mobile network operator) service in October 2019, Rakuten Mobile MVNO is striving to bring a new level of convenience and enjoyment to the lives of its subscribers.

* Source: Market research on usage trends of low cost SIM services carried out in March 2019 by MMD Labo (Japanese only)

*Please note that the information contained in press releases is current as of the date of release.

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