February 5, 2019
  • Rakuten, Inc.

Rakuten to Launch Program that Awards Rakuten Super Points for Using the Japan Post and HAKO POST Pickup Services on Rakuten Ichiba

Program aims to promote the pickup of products outside the home to reduce instances of redelivery for e-commerce logistics.

Tokyo, February 5, 2019 - Rakuten, Inc. today announced plans to launch the Japan Post and HAKO POST Pickup Services Point Present Program on Friday, February 8. The new program awards Rakuten Super Points to shoppers who use the Japan Post or HAKO POST pickup services, provided by Rakuten and Japan Post Co., Ltd., on Rakuten Ichiba, the internet shopping mall operated by Rakuten.

The Japan Post and HAKO POST pickup services enable shoppers to pick up products purchased on Rakuten Ichiba at approximately 20,000 post offices located throughout Japan, as well as Japan Post’s HAKO POST delivery lockers. Users simply purchase relevant products on Rakuten Ichiba, select the desired post office or HAKO POST as the delivery method, and specify the pickup location. Once the product arrives, the users will receive an email notification from Rakuten Ichiba, after which they can pick up the product at the specified location. The new program awards Japan Post and HAKO POST users with 50 Rakuten Super Points each time they use one of these services*1. The program is designed to promote the use of these services and help reduce the number of redeliveries resulting from missed pickups in e-commerce logistics.

Rakuten established the “One Delivery” concept for building a comprehensive logistics and shipping service for Rakuten Ichiba and is undertaking various initiatives to strengthen e-commerce logistics. The company aims to improve delivery efficiency by offering a wide range of product delivery and pickup options. By building a framework that awards points to users, the company hopes to reduce the number of redeliveries that result due to missed deliveries. Rakuten will continue to offer a range of logistics and delivery services that offer higher quality and greater convenience to users.

*1 This program awards points to users who pick up products via the Japan Post or HAKO POST pickup services on or after Friday, February 8.

Program Overview

Name: Japan Post and HAKO POST Pickup Services Point Present Program
URL: https://event.rakuten.co.jp/guide/shipping/jp/point-pg/ * Japanese page
Description: 50 Rakuten Super Points awarded per use of the Japan Post or HAKO POST pickup services
Start date: Friday, February 8, 2019
Eligibility: Rakuten Ichiba products delivered via Japan Post that are compatible with the Japan Post or HAKO POST pickup services.

* The following services are not eligible for this program: Asu Raku, designated delivery time deliveries, mail-bin, cash on delivery, Yu-Packet
* The following products are not eligible for this program: “Hampukai” buyers club products, regularly delivered products, chilled or frozen products, products specified under Yu-Pack terms and conditions

Steps for Japan Post and HAKO POST Pickup Services Point Present Program

How to use the Japan Post and HAKO POST pickup services

Steps for picking up deliveries at the post office
Step 1: Purchase product
・Select “Locker pickup” as the delivery method when making a purchase.
・After selecting the prefecture, select the desired pickup location. (Locations listed as post pickup lockers are eligible for this service.)

Step 2: Pick up product
・After the parcel arrives at the selected post office, the user will receive an email from Rakuten Ichiba containing an inquiry number and authorization number.
・The user can pick up their order by going to the post office and presenting the inquiry number and authorization number from the email at the counter.

Step 3: Receive point
・The user is awarded 50 Rakuten Super Points at a later date.
* The order may be picked up for up to seven days after it arrives.

See the following page for further details.
Usage guide for post office pickup:  https://event.rakuten.co.jp/guide/shipping/pickup/jp/
* Japanese page

Steps for HAKO POST pickup

Step 1: Purchase product
・Select “Locker pickup” as the delivery method when making a purchase.
・After selecting the prefecture, select the desired pickup location. (Locations listed as post pickup lockers are eligible for this service.)

Step 2: Pick up product
・After the purchased products arrive at the HAKO POST, the user will receive an email from Rakuten Ichiba containing the password necessary to pick up their parcel.
・The user goes to the HAKO POST locker and uses the password from the email to pick up their order.

Step 3: Receive points
・The user is awarded 50 Rakuten Super Points at a later date.
* The order may be picked up for up to three days after it arrives.

 See the following page for further details.
Usage guide for HAKO POST:  https://event.rakuten.co.jp/campaign/tieup/haco-pos/
* Japanese page

The “One Delivery” Vision
In recent years, the increasing number of missed redeliveries, staff shortages and other issues faced by the domestic logistics industry are becoming broader issues for society at large, and e-commerce merchants are finding it increasingly difficult to ensure stable operations. In order to address these issues, Rakuten has established its “One Delivery” vision for a comprehensive logistics service to manage processes ranging from product orders to deliveries for merchants on the Rakuten Ichiba marketplace, in which the company is undertaking various initiatives such as Rakuten Super Logistics and Rakuten EXPRESS.

*Please note that the information contained in press releases is current as of the date of release.

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