June 25, 2018
  • Tokyo Alive Estate inc.
  • Rakuten LIFULL STAY, Inc.

Rakuten LIFULL STAY and Tokyo Alive Estate Agree to Form a Business Alliance in the Sale of Rakuten STAY MOTEL Facilities

- The two companies are to offer branded accommodation with garages ideal for guests traveling by car -

Tokyo, June 25, 2018 – Rakuten LIFULL STAY, Inc., the Rakuten Group’s vacation rental service provider, and Tokyo Alive Estate inc., a company involved in the construction and sale of investment real estate properties, today announced that the two companies have agreed to form a business alliance regarding the Rakuten STAY MOTEL sub-brand of Rakuten STAY, the branding and operational support service for vacation rental properties and shared accommodation provided by Rakuten LIFULL STAY.

Through the alliance, Tokyo Alive Estate will act as a sales agent for Rakuten STAY MOTEL properties to real estate owners. The concept design and planning of these properties will be carried out by GRIFFON, Inc. under the supervision of Rakuten LIFULL STAY, and Tokyo Alive Estate will manage the design and construction of the facilities. Rakuten STAY MOTEL properties will be aimed at groups or families travelling by car, and as such the properties are planned to be constructed on sites facing suburban roads. Prospective real estate owners will be able to apply for the Rakuten STAY MOTEL sub-brand from July 1, 2018.

The properties will be designed with built-in or adjoining garages which can be used as storage space for bicycles, surfboards and other items used for recreation while traveling, and will be equipped with a comprehensive range of other facilities and equipment, including a washing facility, racks and table sets. The guest rooms on the second floor will have electric barbecue grills and outdoor baths on the terraces, allowing guests to enjoy their stay to their hearts’ content. In addition, there are plans to install “Anshin Stay IoT” services and smart locks, provided by Rakuten Communications, to allow guests to check in using tablets or lock and unlock doors using a code, reducing the burden on owners and travelers.

In addition to Rakuten STAY MOTEL properties, Rakuten LIFULL STAY is providing a wide variety of type of accommodation under the Rakuten STAY brand, including detached homes, hostels and “kyomachiya” traditional Japanese townhouses. There are plans to offer other sub-brands to make it easier for Rakuten LIFULL STAY users to choose their accommodation facilities while they travel.

Moving forward, Rakuten LIFULL STAY and Tokyo Alive Estate will contribute to the growth of the vacation rental and accommodation market as a whole to ensure that both domestic and international tourists are able to fully enjoy their travels.

  • Artist’s impressions of a Rakuten STAY MOTEL

About Rakuten STAY
Rakuten STAY is a full-service operational support provider in which Rakuten loans the Rakuten STAY brand to prospective businesses and individuals who wish to operate vacation rentals and shared accommodations, and Rakuten LIFULL STAY oversees operations from initial consultations to construction and cleaning with the cooperation of a contracting company. Users staying at Rakuten STAY facilities are able to use facilities and amenities, and receive extra services based on a uniform concept wherever they stay. Rakuten STAY aims to expand the accommodation and vacation rental market by creating an environment where customers who have never used vacation rentals can use them and shared accommodations with peace of mind.

About Rakuten STAY MOTEL
Sales, design and construction: Tokyo Alive Estate inc.
Planning and concept design: GRIFFON, Inc.
Branding: Rakuten, Inc.
Operational support: Rakuten LIFULL STAY, Inc.
Structure: Wooden two-story building (* It will be based on the general design of a row of guestrooms opening out to an external corridor).
Number of floors: Two floors
Maximum capacity: Room for maximum of four guests featuring two double beds
Room for maximum of five guests featuring two single beds and three futon sets
Main facilities and details of equipment provided:
- Garage or parking lot within the facility
- Outdoor bath
- Shower room
- Kitchen
- Refrigerator
- Washing machine
- Dining table
- Terrace
- Barbecue grill
- Bedroom facilities:
- Room for four – Two double beds
- Room for five – Two single beds and three futon sets

Inquiries from real estate owners

About Tokyo Alive Estate inc.
Address: Yurakucho ITOCiA Building 14F, 2-7-1 Yurakucho, Chiyoda-ku, Tokyo
Representative: Representative Director Hiroshi Owada
Details of business: Sales of investment properties / Retail management / Construction
Date of establishment: March 2013
Website: https://t-aliveestate.co.jp

About Rakuten LIFULL STAY, Inc.
Address: Otemachi Financial City Grand Cube 3F, 1-9-2 Otemachi, Chiyoda-ku, Tokyo
Representative: Representative Director Munekatsu Ota
Details of business: Providing services related to vacation rental platform, etc.
Date of establishment: March 2017
Website: https://www.rakuten-lifull-stay.co.jp/

*Please note that the information contained in press releases is current as of the date of release.

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