April 5, 2018
  • Rakuten, Inc.
  • Rakuten Data Marketing, Inc.

Rakuten and Rakuten Data Marketing Launch O2O Marketing Solution “RMP - Go! Spot”

- Enables effective measurement of online advertising conversions at brick-and-mortar stores -

Tokyo, April 5, 2018 – Rakuten, Inc. and Rakuten Data Marketing, Inc. today launched an online-to-offline (“O2O”) marketing solution, RMP (Rakuten Marketing Platform) - Go! Spot, which uses location information to gauge offline conversions from online advertising.

RMP - Go! Spot utilizes various channels and Rakuten ID-based data to make possible location-targeted advertisements designed to inform users of special offers and campaigns taking place at brick-and-mortar stores in their vicinity. The effectiveness of the promotions can then be measured by visitor numbers or other data gathered at the store. Grounded in analysis of big data gleaned from Rakuten’s points rewards app “Super Point Screen” and the store visitation points rewards app “Rakuten Check,” the new service allows not only effective promotional campaigns but also valuable insights into users’ offline activity that can contribute to improving O2O marketing strategies.

In a preliminary trial of the service conducted for the Duskin Co., Ltd.-operated Mister Donut chain, advertisements for new products were delivered to users of the “Super Point Screens” app using location information to achieve greater relevance for customers than in previous promotions. At the same time, Mister Donut is a member of the Rakuten Point Card service, so data analysis could be conducted to measure whether targeted users responded to the advertisements by making purchases in the store. Going forward, Rakuten and Rakuten Data Marketing plan to expand RMP-Go! Spot functions to realize even more comprehensive O2O marketing solutions, combining promotions encouraging more in-store purchases and more store visits.

Rakuten and Rakuten Data Marketing will continue to break new ground in developing innovative new data-driven solutions.

 

Overview of RMP - Go! Spot

Launch date: Thursday, April 5, 2018
Overview: O2O marketing solution
Target:
Firms that have already introduced, or will newly introduce, “Rakuten Check” to their brick-and-mortar stores
Firms that do not have brick-and-mortar stores, but plan to carry out joint initiatives with firms that have introduced “Rakuten Check”
Firms planning to launch O2O marketing in the future
Service details:
Location-targeted advertisements with conversion analysis measuring actual store visits
The provision of analysis and reports drawing on big data including consumption activity data.

 

”Super Point Screen” https://screen.rakuten.co.jp/ 

The rewards app “Super Point Screen” is a marketing platform that allows the delivery of advertising to the smartphone lock screen*1 based on user location information using Rakuten member ID. It achieved one million downloads in January 2018*2. In addition to providing a point of interaction with users on their lock screen, which has high viewership, using a new, pioneering method, the platform also uses data to provide opportunities to approach the appropriate user at the appropriate time to support the O2O and other marketing activities of advertisers.

*1 Delivery of advertising to the lock screen is only available on Android™ devices. Advertising is delivered in-app on iOS devices.
*2 Combined value for iOS and Android™ devices.

* Android is a trademark of Google LLC.
* IOS is a registered trademark or trademark of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries.

 

”Rakuten Check” https://check.rakuten.co.jp/ 

 “Rakuten Check” is a free app that allows users to accumulate Rakuten Super Points by visiting stores. Users can accumulate Rakuten Super Points simply by visiting the store displayed within the app and tapping the “check-in” button in the designated area. The accumulated points can be used at Rakuten Point Card member stores, and on a variety of services operated by the Rakuten Group, including the Rakuten Global Market and Rakuten Travel.

 

The Rakuten Point Card is a shared point service operated by Rakuten. Rakuten Super Points can be accumulated and used when using services provided by Rakuten Point Card member stores, including McDonald’s restaurants, Mister Donut shops and Idemitsu service stations. Additionally, the “Rakuten Point Card App” allows the use of the Rakuten Point Card through a barcode displayed on the smartphone, eliminating the need to carry a physical card. Within the app, users can enjoy cute designs that change with the season, featuring Rakuten’s official character Okaimono Panda.

*Please note that the information contained in press releases is current as of the date of release.

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