Tokyo, April 5, 2018 – Rakuten, Inc. and Rakuten Data Marketing, Inc. today launched an online-to-offline (“O2O”) marketing solution, RMP (Rakuten Marketing Platform) - Go! Spot, which uses location information to gauge offline conversions from online advertising.
RMP - Go! Spot utilizes various channels and Rakuten ID-based data to make possible location-targeted advertisements designed to inform users of special offers and campaigns taking place at brick-and-mortar stores in their vicinity. The effectiveness of the promotions can then be measured by visitor numbers or other data gathered at the store. Grounded in analysis of big data gleaned from Rakuten’s points rewards app “Super Point Screen” and the store visitation points rewards app “Rakuten Check,” the new service allows not only effective promotional campaigns but also valuable insights into users’ offline activity that can contribute to improving O2O marketing strategies.