March 2, 2018
  • RAKUTEN, INC.

Rakuten Launches Crowdsourcing Service “Rakuten Ultra-Mini Work”

- Service makes it possible for corporations to conduct marketing research and administrative work quickly and at a low cost -

Tokyo, March 2, 2018 - Rakuten, Inc. today launched Rakuten Ultra-Mini Work, a service allowing corporations and others to crowdsource simple tasks to Rakuten members and offer Rakuten Super Points as reward.

The new service allows corporations and other customers to commission a range of tasks to Rakuten members, including requests for completion of surveys, A/B tests for web banner designs, checks for data errors and data collection for machine learning. The service will be hosted on the Rakuten Super Point Screen rewards app, where Rakuten members will be able to select and complete tasks in exchange for Rakuten Super Points.

When asking Rakuten members to complete surveys, corporations and other service users will obtain not just the subjects’ answers to survey questions, but the basic attributes associated with their Rakuten ID including age and gender, as well as behavioral characteristics such as the status of their use of Rakuten services. With Rakuten Ultra-Mini Work, companies will be able to conduct marketing research and administrative work quickly and at a low cost, in contrast with the extensive subcontracting and personnel costs such work usually incurs.

Going forward, the Rakuten Group aims to utilize its strong customer base to continue providing new solutions in various fields.


Super Point Screen  https://screen.rakuten.co.jp/
The Super Point Screen is a rewards app launched by Rakuten in July 2015. Users can earn one Rakuten Super Point by watching advertisements displayed on their smartphone for five seconds, making it possible for anyone to earn points easily in their free time. The points earned can be used on various services offered by Rakuten, including Rakuten Ichiba and Rakuten Travel. Bargain coupons that can be used at actual stores are also distributed through the app from time to time.

 

*Please note that the information contained in press releases is current as of the date of release.

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