November 28, 2017
  • Rakuten, Inc.

Rakuten Announces 2017 Top Rankings

Tokyo, November 28, 2017 - Rakuten, Inc. today announced the “Rakuten 2017 Annual Rankings.” The rankings this year are compiled from Rakuten Ichiba; Rakuten Books; Rakuten Kobo; Rakuten GORA; consumer-to-consumer (C2C) marketplace mobile apps Rakuma and FRIL; and Rakuten TV.

The year’s rankings for each service are provided below.


Rakuten Ichiba 2017 Top-Selling Products

 - Crystal Geyser back in top spot for the first time in four years
Two strong sparkling water beverages make the list - 
URL:https://event.rakuten.co.jp/rankingyearly/

Rank

Product/Store

1st

Crystal Geyser / Soukai Drink Specialist Store

2nd

Botanist botanical shampoo and treatment / & Habit

3rd

ReVIA 1day COLOR colored contact lenses / Candy Magic Rakuten Ichiba Store

4th

Ever Color 1 Day Natural colored contact lenses / Queen Eyes Rakuten Ichiba Store

5th

Belta folic acid supplement/ Belta Rakuten Ichiba Store

6th

Medalist 1day Plus / Sigma Contact

7th

KUOS strong sparkling water / OTOGINOKUNI

8th

Enzyme drink (Cosmic enzyme) / Enzyme Beverage Specialist Store

9th

Kokusan Tennensui Shikomi no Tansansui (Sparkling water made from natural Japanese spring water) / Soukai Drink Specialist Store

10th

1dayPure moisture contact lenses/ 7lens

Survey period: September 25, 2016 to September 24, 2017
*Calculated using Rakuten’s own method based on the sales total in Rakuten Ichiba, data on the number of items sold, the number of shops at which the item is handled, trend information, etc.

Observations
The plant-derived Botanist hair-care product line fell to 2nd place after finishing 1st for two consecutive years, while Crystal Geyser mineral water returned to the number 1 spot after a four-year absence. ReVIA 1day COLOR colored contact lenses (3rd) and Ever Color 1 Day Natural (4th) ranked ahead of Medalist 1day Plus (6th) and 1dayPure moisture (10th) daily contact lenses, showing the popularity of contact lenses as a fashion item. Two sparkling water beverages known for their strong carbonation also made the list (KUOS strong sparkling water in 7th and Kokusan Tennensui Shikomi no Tansansui sparkling water made from natural Japanese spring water in 9th spot).


Rakuten Books 2017 Annual Ranking


- Namie Amuro's greatest hits album “Finally” takes top spot 
Latest “Dragon Quest” and “ONE PIECE” releases also popular - 
URL:https://books.rakuten.co.jp/event/best-ranking/

Rank

[Category] Product / Author or Artist

1st

[CD] Finally / Namie Amuro

2nd

[Book] ONE PIECE vol. 84 / Eiichiro Oda

3rd

[Video game] Dragon Quest XI: Echoes of an Elusive Age (PlayStation 4)

4th

[Book] ONE PIECE vol. 85 / Eiichiro Oda

5th

[Book] ONE PIECE vol. 86 / Eiichiro Oda

6th

[Video game] Dragon Quest XI: Echoes of an Elusive Age (Nintendo 3DS)

7th

[CD] untitled / Arashi

8th

[CD] I’ll be there / Arashi

9th

[Book] ONE PIECE vol. 87 / Eiichiro Oda

10th

[CD] Family Song / Gen Hoshino

Survey period: January 1, 2017 to October 31, 2017
*Calculated using Rakuten’s own method based on the numbers sold on Rakuten Books.

Observations
The top spot went to the greatest hits album “Finally,” by Namie Amuro, who announced her retirement from the music industry this year. There was a rush of pre-sale orders for the album following her announcement. The album struck a chord with Rakuten Books users for whom the singer represented their youth. “It’s too bad she retired. Without her, there’s no one to speak about my youth,” and “The album is full of memorable songs from when I was in elementary school and junior high school,” were purchaser comments indicative of the mood. The latest installment of the Dragon Quest video game series, “Dragon Quest XI: Echoes of an Elusive Age” (PlayStation 4), popular since 1986, entered the Top 10 at number 3, while the Nintendo 3DS version finished 6th. Popular comic “ONE PIECE,” celebrating its 20th anniversary and showing signs of its strong popularity, with various installments claiming the 2nd, 4th, 5th, and 9th spots.


Rakuten Kobo 2017 Annual Ranking


 - “Shingeki no Kyojin” (Attack on Titan) claims top spot for the fourth straight year
TV drama and movie versions of the series are also hits - 
URL:https://books.rakuten.co.jp/event/best-ranking/?junle_id=3

Rank

Title/Author

1st

Shingeki no Kyojin (Attack on Titan) vol. 22 / Hajime Isayama

2nd

Kingdom vol. 45 / Yasuhisa Hara

3rd

Tokyo Tarareba Musume (Tokyo Tarareba Girls) vol. 7 / Akiko Higashimura

4th

Nigeru wa Haji da ga Yaku ni Tatsu (The Full-Time Wife Escapist) vol. 9 / Tsunami Umino

5th

HUNTER×HUNTER monochrome version vol. 33 / Yoshihiro Togashi

6th

ONE PIECE monochrome version vol. 84 / Eiichiro Oda

7th

Danjon Meshi (Delicious in Dungeon) vol. 4 / Ryoko Kui

8th

[Love Coffre] Manga-ka to Yakuza (The Artist and the Beast) Act. 8 / Coda

9th

Tokyo Ghoul: re vol. 10 / Sui Ishida

10th

Boku dake ga Inai Machi (Erased) vol. 9 / Kei Sanbe

Survey period: January 1, 2017 to October 31, 2017
*Calculated using Rakuten's own method based on the numbers sold on the Rakuten Kobo eBook Store.

Observations
Continuing a trend from the first half of 2017, all entries in the annual Top 10 are comics. “Shingeki no Kyojin” (Attack on Titan) maintains its popularity, holding on to the top spot for four straight years since 2014. The third season of the animated series is slated to start from July 2018. 5th place “HUNTER×HUNTER” gained popularity among its fans who waited for about a year for the newest edition. Also, the 8th installment of single-story comic “[Love Coffre] Manga-ka to Yakuza” (The Artist and the Beast) made its debut at 8th place. Sales of the latest edition have become popular, with the comic switching to single-story paper and digital versions. There was also much interest in TV and movie versions of comics as evidenced by “Tokyo Tarareba Musume” (Tokyo Tarareba Girls) in 3rd place, “Nigeru wa Haji da ga Yaku ni Tatsu” (The Full-Time Wife Escapist) in 4th place, “Tokyo Ghoul: re” in 9th place, and “Boku dake ga Inai Machi” (Erased) in 10th place.


Rakuten GORA 2017 Popular Golf Course Ranking

- Kazusa Country Club is top for fourth consecutive year - 
URL:https://gora.golf.rakuten.co.jp/doc/special/2017/rank/

Rank

Golf Course

Location

1st

Kazusa Country Club  

Chiba Prefecture

2nd

Higashi Tsukuba Country Club    

Ibaraki Prefecture

3rd

Sano Golf Club

Tochigi Prefecture

4th

Seta Golf Course East Course and West Course

Shiga Prefecture

5th

Tokyowan Country Club 

Chiba Prefecture

6th

Kasumidai Country Club

Ibaraki Prefecture

7th

Chiba Shinnihon Golf Club    

Chiba Prefecture

8th

Yamanohara Golf Club

Hyogo Prefecture

9th

Otsu Country Club East Course

Shiga Prefecture

10th

Kamo Country Club

Kyoto Prefecture

Survey period: January 1, 2017 to December 31, 2017
*Calculated based on the number of customers from January 1, 2017 to October 31, 2017, and the number of expected customers as of October 31, 2017 for the period from November 1, 2017 to December 31, 2017 in Rakuten GORA.

Observations
For the fourth year running, Kazusa Country Club in Chiba Prefecture topped the rankings. It continues to be a hit for being a mere 7 minutes by car from the Ichihara Tsurumai Interchange on the Ken-O Expressway and for being reasonably-priced. The country club has modern facilities that include the latest cart navigation, and is known for having hosted golf tournaments. Higashi Tsukuba Country Club (Ibaraki Prefecture) placed 2nd, climbing one spot up from last year, thanks to its challenging course layout and excellent reviews for its customer service and dining. Sano Golf Club (Tochigi Prefecture) climbed from 4th place last year to 3rd for its reasonable pricing and strategic course layout.


Rakuma and FRIL 2017 Keyword Search Ranking

- The acclaimed Nintendo Switch and a broad range of apparel brands debut on the list -
Rakuma Website:https://rakuma.rakuten.co.jp/home/
Fril Website:https://fril.jp/

Rank

Keyword seach  (Official name  *May differ from searched word)

1st

Supreme

2nd

Nintendo Switch

3rd

Dragon Ball Heroes (Super Dragon Ball Heroes)

4th

CHANEL

5th

yeezy (YEEZY BOOST)

6th

Miki House

7th

Blythe

8th

IQOS

9th

Louis Vuitton, Vuitton (LOUIS VUITTON)

10th

Rady

Survey period: January 1, 2017 to October 20, 2017
* Calculated by the number of times a keyword is searched within Rakuma or FRIL
* Calculated by the total number of times multiple keywords are searched when multiple keywords are used to search the same target.

Observations
Street style fashion brand Supreme, popular among the fashion-conscious, took top place. The spotlight was on hard-to-get products with Nintendo Switch in 2nd spot, which has been in short supply ever since the game console’s launch in March 2017, followed by Blythe fashion dolls in 7th spot, and the IQOS heat-not-burn tobacco system in 8th spot. The popular card game Dragon Ball Heroes (Super Dragon Ball Heroes) made its debut on the list in 3rd spot. There was a tendency to search for a wide range of fashion brands, as illustrated by the high rankings for luxury fashion brands CHANEL (4th) and Louis Vuitton (9th), as well as yeezy (YEEZY BOOST), a collaboration between renowned rapper Kanye West and Adidas that came in 5th, and the women’s fashion brand Rady which was in 10th spot.


Rakuten TV 2017 Popular Show Ranking

 - Blockbuster animated film “Your Name” the runaway No. 1 - 
Rakuten TV Website:https://tv.rakuten.co.jp/

Rank

[Category] Work

1st

[Japanese film / Animation] Your Name

2nd

[Japanese film / Special effects] Shin Godzilla

3rd

[International film / Action] Resident Evil: The Final Chapter

4th

[International film / Science fiction] Ghost in the Shell

5th

[International film / Fantasy] Fantastic Beasts and Where to Find Them

6th

[International film / Action] Jack Reacher

7th

[International film / Action] The Accountant

8th

[International film / Science fiction] Rogue One: A Star Wars Story

9th

[Japanese film / Drama] Yamikin Ushijima-kun za Final (Ushijima the Loan Shark The Final)

10th

[International film / Action] Doctor Strange

Survey period: January 1, 2017 to October 31, 2017
*Calculated using Rakuten’s own method based on the numbers sold in Rakuten TV.

Observations
Following its success at the box office, the animated film “Your Name” ranked No. 1 after retail distribution started from May 2017. Second place “Shin Godzilla” created a big buzz with its depiction of contemporary Japan and even a trend for “pilgrimages” to the locations around Tokyo and Kanagawa where the film had been shot. 2017 was characterized by popular international film series hits, such as 3rd place “Resident Evil: The Final Chapter,” in which TV personality Rola makes an appearance in the series' final installment, and the Harry Potter spin-off “Fantastic Beasts and Where to Find Them,” which ranked 5th.

*Please note that the information contained in press releases is current as of the date of release.

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