Media Room

May 26, 2017
  • McDonald’s Japan
  • Rakuten, Inc.

McDonald’s and Rakuten Announce
Rakuten Point Card Partnership to Improve Customer Convenience

– Service starts June 1 at the approximately 2,900 McDonald’s restaurants across Japan –

Tokyo, May 26, 2017 - McDonald’s Japan and Rakuten, Inc. today announced that the two companies have formed a partnership around the Rakuten Point Card service to improve customer convenience by enabling Rakuten Point Card cardholders to use their Rakuten Point Card at approximately 2,900 McDonald’s restaurants across Japan from June 1, 2017.

Collaboration between McDonald’s Japan and Rakuten began in December 2008 with the introduction of Rakuten’s e-money service, Rakuten Edy, at all McDonald’s restaurants nationwide, giving customers the opportunity to enjoy a wider variety of payments methods beyond cash and allowing the restaurants to provide a quicker and smoother service. Through the new partnership, customers who present their Rakuten Point Card or their Rakuten Point Card app when paying at McDonald’s restaurants in Japan can earn one Rakuten Super Point for every 100 yen (tax included) spent. Rakuten Super Points can be used in the various Rakuten Group services as well as for payment at McDonald’s restaurants in Japan and other partner stores.

Through the partnership, the two companies aim to further improve convenience for customers by giving them the chance to experience the fun and simplicity of using and earning Rakuten Super Points whenever they visit McDonald’s restaurants in Japan.

To commemorate this service partnership, a campaign will be held in which customers who use their Rakuten Point Card at McDonald’s restaurants in Japan on weekdays between June 1 and June 30 will receive five times the regular Rakuten Super Points. Customers will also be able to receive an original “McDonald’s Rakuten Point Card” for free at McDonald’s restaurants across Japan from June 1.

In addition, McDonald’s Japan plans to incorporate a Rakuten Point Card function into its official McDonald’s Japan app by this summer.

McDonald’s Japan and Rakuten will continue to strive to offer more convenient services and improve customer satisfaction.

Service Outline

1. Use and earn Rakuten Super Points at approximately 2,900 McDonald’s restaurants across Japan
Start of service: June 1, 2017
Participating restaurants: All approximately 2,900 McDonald’s restaurants in Japan
Details: Present your Rakuten Point Card or Rakuten Point Card app when paying at McDonald’s restaurants in Japan to earn one Rakuten Super Point for every 100 yen (tax included) spent. Rakuten Super Points can be used in the various Rakuten Group services as well as for payment at McDonald’s restaurants in Japan and other partner stores.

2. McDonald’s Weekday 5x Point Campaign

Campaign period: From 00:00 on June 1, 2017 until 23:59 on June 30, 2017
Campaign website: https://point.rakuten.co.jp/rpointcard/campaign/mcdonalds/spotevents/20170601
Details: Present your Rakuten Point Card or Rakuten Point Card app when paying at any McDonald’s restaurant in Japan during the campaign period to earn five times the regular Rakuten Super Points for every 100 yen (tax included) spent.

3. Free McDonald’s Rakuten Point Card offered at all restaurants

Start of offering: June 1, 2017
Details: Customers can receive an original McDonald’s Rakuten Point Card for free at McDonald’s restaurants in Japan.
*Offer valid while stocks last.