“While Japan’s game industry is a global leader, there is still potential for growth, and we believe that much of this growth will come from the use of HTML5,” commented Shigenori Araki, CEO of Rakuten Games. “We hope to change the way people view web content and close the gap between web and native apps to become the first HTML5 game platform upon which users from all around the world can interact with each other.”
“Rakuten’s significant web presence and dedicated users make it perfectly positioned to leverage our technology to enter the mobile gaming market completely outside of the traditional app store approach. This is well positioned to be the biggest paradigm shift in recent years in Japan,” said Michael Carter, CEO of Blackstorm Labs Inc. and board director of Rakuten Games.
“Rakuten Games is primed to disrupt the industry,” added Ernestine Fu, independent board director of Rakuten Games. “Rakuten’s huge audience in key monetization demographics, access to IP in Japan, and superior alternative to the app stores make this initiative a game changer!“
*1 HTML5 is the fifth version of the HTML standard for markup language which provides a mobile-friendly way to develop multi-platform, interactive games.
*2 Some games feature in-game purchases.
*3 The IP Opening Project is an initiative carried out by Bandai Namco Entertainment Inc. as part of the celebrations of the 10th anniversary of the integration of Bandai and Namco with the aim of further expanding the network entertainment business fields. By registering, creators can use the company’s catalog IP (original IP held by the company) of certain titles in derivative works in the digital content field. The titles are for release in Japan only. https://open.channel.or.jp/