March 15, 2017
  • Rakuten, Inc.
  • AirMap

Rakuten and AirMap Announce Joint Venture
to Bring Unmanned Traffic Management Platform
to Japan

Rakuten AirMap, Inc. will open the skies for Japan’s growing drone ecosystem

Tokyo, March 15, 2017 - Rakuten, Inc., a leader in internet services and global innovation headquartered in Japan, and AirMap, the world’s leading airspace management platform for drones, today announced the launch of a joint venture, Rakuten AirMap, Inc. The joint venture will provide Unmanned Traffic Management (UTM) solutions to drone operators and airspace managers in Japan. The partnership follows Rakuten’s participation in AirMap’s recent Series B investment round in February 2017.

Drones have the potential to benefit practically every sector of the Japanese economy. Already, drones are being used in a variety of commercial applications, including drone delivery, construction, inspection, agriculture, and security. According to PwC, commercial drones will deliver up to $127.3 billion in global economic impact in the coming years. As millions of drones take flight, they will need to access and exchange safety-critical information with others in the airspace. Technology to manage drone traffic in low-altitude airspace – like Rakuten AirMap’s – will be critical to enable safe and efficient operations of drones.

Rakuten entered the commercial drone field with the launch of the Sora Raku Rakuten Drone delivery service in April 2016. Through the Sora Raku service and its collaboration with domestic partners on several ground-breaking test flights, the company has developed a deep understanding of the commercial drone market and regulatory environment in Japan.

AirMap is the global leader in airspace management for drones, utilized by the vast majority of drones world-wide, delivering solutions for situational awareness, flight planning, geofencing, drone cybersecurity, and more. Millions of drones rely on the AirMap platform to access and share the data they need to fly safely in low-altitude airspace, thanks to integrations with hundreds of leading drone manufacturers and developers.

AirMap has also emerged as a leader in worldwide efforts to build technologies for Unmanned Traffic Management, the technological framework that will facilitate data exchange and air traffic control for drones. Today, more than 125 airports and other airspace stakeholders use AirMap’s airspace management dashboard to open surrounding airspace to drones, view past and current drone flights, accept digital flight notices, and communicate with drone operators.

Through the joint venture, the two companies will leverage their knowledge and experience to bring airspace management solutions to the Japanese market and support the development of the commercial drone industry in Japan.

Rakuten AirMap’s UTM platform will provide situational awareness for airspace managers (such as airports and municipal governments) and allow drone operators to fly safely and stay informed during their flight. Through the platform, airspace managers can view drone flight notices in real time within their jurisdiction, automate authorization for drone flights and communicate directly with drone operators via SMS or phone. The platform also allows drone operators to understand the rules in their flight area, create flight plans, and share them with nearby airports and authorities. By connecting drone operators and airspace managers, the Rakuten AirMap platform opens low-altitude airspace for intelligent drone flight.

“Drone technologies have the potential to revolutionize industries, and the growing number of drone-based commercial services is a testament to this,” said Takashi Toraishi, president of the New Services Development Company of Rakuten, Inc. and responsible for the Sora Raku Rakuten Drone service. “We are very happy to be partnering with AirMap, the leader in airspace management services, as we make our first step into UTM services in Japan and work to create a safe and viable future for the drone ecosystem in the country.”

“We’re tremendously excited to partner with Rakuten to bring Unmanned Traffic Management capabilities to Japan,” said Ben Marcus, CEO of AirMap. “Rakuten AirMap’s UTM solutions will connect airspace managers with drones and their operators – setting the stage for Japan’s commercial drone ecosystem to thrive.”

About Rakuten AirMap Inc.

Business outline:                  To develop and provide UTM solutions for drone operators and airspace managers in Japan
Date established:                  March 2017         
Investment Ratio:                  Rakuten, Inc. 51%; AirMap 49%
Head office:                            Rakuten Crimson House 1-14-1 Tamagawa, Setagaya-ku, Tokyo, Japan
Representative Directors:    Representative Director and CEO: Hideaki Mukai (Rakuten, Inc.)
Representative Director:      Ben Marcus (AirMap, Inc.)                       
For more information:   

About AirMap

AirMap is the world's leading airspace management platform for drones, supporting more than 100,000 drone flights per day. Millions of drones, hundreds of drone manufacturers and developers, and hundreds of airspace managers and stakeholders rely on AirMap’s airspace intelligence and services to fly safely and communicate with others in low-altitude airspace. With solutions for Unmanned Traffic Management, geofencing, remote identification, deconfliction, and more, AirMap is helping to create the next frontier of flight.
Learn more about AirMap at

*Please note that the information contained in press releases is current as of the date of release.

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