Rakuten Card Annual Gross Transaction Value for FY2020 Exceeds 11 Trillion Yen

Tokyo, January 28, 2021 - Rakuten Card Co., Ltd., a wholly owned subsidiary of Rakuten, Inc., today announced that its annual card gross transaction value for FY2020 (January-December) reached a record 11 trillion yen. In November 2020, the number of Rakuten Card cardholders exceeded 21 million, with 1 million new cardholders joining during the preceding five months. This matches the record-breaking five-month time span achieved in January 2020.

For the 2020 fiscal year, Rakuten Card's gross transaction value exceeded 11 trillion yen, an increase of more than 20% year-over-year*1. This achievement is the result of a steady increase in the number of Rakuten Card cardholders, as well as an increase in the use of Rakuten Ichiba and other e-commerce services. The trend toward cashless transactions due to growing demand for contactless payment options for everyday purchases further contributed to this achievement.

Since launching in July 2005, Rakuten Card has conducted a variety of initiatives to promote cross-use between Rakuten Group services and accelerate the adoption of cashless payments. In addition, Rakuten Card has also taken steps to attract new cardholders, including the development of new advertisements promoting credit card usage and issuing an assortment of cards with appealing visual designs. As a result, Rakuten Card has seen widespread adoption. 

Rakuten Card will continue to strive to enhance its credit card service and expand its feature lineup, and make financial services more convenient, easy to use and accessible to customers in order to further improve customer satisfaction.

*1 Further details will be disclosed at Rakuten, Inc.’s Q4 and FY2020 Earnings Results announcement planned for February 12, 2021.