Management Appointments

TOKYO, May 2, 2016 - Rakuten, Inc. (4755: Tokyo) today announced the following personnel change as approved by its Board of Directors on April 28, 2016.

Management Change (Effective April 28, 2016）                                                                 
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■Name： Akio Sugihara
■New Title： Group Executive Vice President
                        CCO & CPO
■Previous Title： Managing Executive Officer
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■Name： Kentaro Hyakuno
■New Title： Group Executive Vice President
                         COO & CMO
■Previous Title： Managing Executive Officer
                               CSO（Chief Strategy Officer）
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*Abbreviation
CCO: Chief Compliance Officer
CPO: Chief People Officer
COO: Chief Operating Officer
CMO: Chief Marketing Officer

Reference: Rakuten Announces Management Team for New Group Company System
(URL： https://global.rakuten.com/corp/news/press/2016/0419_01.html )