April 19, 2016
  • Rakuten, Inc.

Rakuten Announces Management Team
for New Group Company System

Services Development Teams Positioned to Accelerate Rapid Response to
Customer Needs and Maximize Customer Satisfaction

Tokyo, April 19, 2016 - Rakuten, Inc. today announced the management team to take the lead of the organization with the introduction of an internal Company System. The introduction of the new structure is currently underway and is planned to be complete by the end of June this year.

Since its founding in 1997, Rakuten has grown into a global Internet services company with operations in 25 countries and regions around the world and a workforce of approximately 13,000 employees. As the company has expanded and the employee base has diversified, Rakuten has strived to establish an organizational structure that encourages an entrepreneurial spirit through a variety of measures, including the adoption of English as the company’s official language, and office design aimed at fostering open communication at its new global headquarters, Rakuten Crimson House.

The appointment of the new management team in the Company System will optimize the deployment of organizational and human resources and clarify the division of responsibilities between the Group and respective companies, as well as drive accountability of the leaders of each company. By fostering entrepreneurship within each of the 13 companies, Rakuten aims to further promote creative innovation and maximize customer satisfaction through the agile development and delivery of services.

With the establishment of a development team positioned to accelerate rapid response to the needs of customers and ensure provision of high quality services, Rakuten will continue to work to maximize customer satisfaction and to achieve the objectives outlined its mid-term strategy Vision 2020, as announced in February 2016.

Note on introduction of a Company System (excerpted from April 1, 2016 release)

In order to strategically realign the many diverse services within Rakuten, over 60 business units will be reorganized into 13 companies and divided between two main segments, Internet Services and FinTech.

By placing service development and web design resources within each company and closer to customers, each service will be empowered to accelerate development speed and respond with speed and flexibility to changing user needs, further contributing to the maximization of customer satisfaction.

At the same time, development and design of common group platform functions such as Rakuten IDs, points, and checkout payment will continue to be managed by a group-wide team, in order to further enrich the customer benefits offered by the Rakuten Ecosystem.

URL: https://global.rakuten.com/corp/news/press/2016/0401_01.html



New Group Structure

Company Structure




*Please note that the information contained in press releases is current as of the date of release.

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