Taipei, Taiwan, March 1, 2016 - Rakuten released a new application today for Consumer-to-Consumer mobile e-commerce in Taiwan known as Rakuma. This is the first new market entry outside Japan for the app that was successfully launched in Japan in late 2014.
The Rakuma app enables sale of goods between individual consumers via smart devices and has grown in popularity at a rapid pace in Japan. It is an easy-to-use mobile application that allows for quick product listing and direct communication among users. The launch in Taiwan will target consumers interested in easy mobile access to e-commerce. The app is available for free download on Google Play and the iTunes Store.
Rakuma Business Manager, Takafumi Inoue, said “We are excited about Rakuma making the leap from Japan to Taiwan with this popular mobile app and providing Taiwanese users with the opportunity to ‘sell and buy’ their personal, home and fashion goods seamlessly on their smart devices.”
Taiwan is a priority market for Rakuten’s global growth strategy as Taiwan Rakuten Ichiba is already a leading e-commerce company in Taiwan and other newer Rakuten services, such as the Rakuten Card credit card and Rakuten Travel, continue to experience rapid growth. All of these services contribute to building the Rakuten ecosystem of services that offers Taiwan users valuable membership benefits.
For further information visit http://rakuma.rakuten.com.tw/.
About Rakuten
Rakuten, Inc. (TOKYO: 4755) is one of the world's leading Internet services companies, offering a wide variety of services for consumers and businesses with a focus on e-commerce, FinTech and digital content. Since 2012, Rakuten has been ranked among the world’s ‘Top 20 Most Innovative Companies’ in Forbes magazine’s annual list. Rakuten is expanding worldwide and currently operates throughout Asia, Europe, the Americas and Oceania. Founded in 1997, Rakuten is headquartered in Tokyo, with over 12,000 employees worldwide.