January 22, 2016
  • Rakuten, Inc.
  • Marriott International, Inc.

Rakuten Travel and Marriott International Partner to
Welcome Japanese Travelers to
4,300+ Locations Worldwide

Marriott International and Rakuten Travel Reached Direct Connect Agreement

Tokyo, Japan – 21 January 2016 – Marriott International, Inc. (NASDAQ: MAR) and Rakuten Travel (https://travel.rakuten.co.jp/) today announced that they have signed a Direct Connect Agreement that will enable Japanese travelers to check room inventory in real-time and rates in Marriott International’s 4,300+ hotel portfolio, as well as to book hotel rooms online on their smart phones or digital devices. The strategic partnership will commence in the first quarter of 2016.  

“Japan is a very important market for us and we are thrilled to reach such a significant partnership distribution agreement with Rakuten Travel,” said Peggy Fang Roe, Chief Sales and Marketing Officer of Marriott International, Asia Pacific. “Rakuten Travel deeply understands the buying behavior of Japanese travelers, particularly online and that is a big focus for us.  Our desire is to partner with those who are passionate about their consumers and have the same mission that we do to create a seamless global travel experience. With 19 Marriott International brands, including JW Marriott, The Ritz-Carlton and Marriott Hotels, and over 4,300 hotels available through Rakuten Travel, Japanese travelers will see a major increase in the number of rooms they can book through Rakuten Travel.” 

“The agreement exemplifies Marriott International’s continued efforts toward the creation of a holistic and effortless online- and mobile-powered travel experience for our guests. We aim to connect Japanese travelers with our hotels around the world and aspire to be the favorite global brand for Japan’s tens of millions of travelers, who are looking to travel inside and outside of Japan.” Ms. Roe added. 

Rakuten Travel is one of Japan’s largest and most successful online travel platforms and is part of the renowned Rakuten Group with more than 100 million members across the nation. More than 1.8 million room nights are booked per month through the Rakuten Travel online portal, reflecting strong demand from Japanese travelers who make their travel arrangements online.

Takanobu Yamamoto, Executive Officer of Rakuten’s Travel Business said, “Marriott International is a strategic fit for our group as the number of Japanese travelers exploring the world continues to grow. We are very excited that our customers will be able to have direct access to the worldwide room inventory of Marriott International, one of the world’s largest lodging companies. We understand what our members are looking for through their consumer behavior and booking preferences, and work to provide the best hotel choices for them. With the strategic partnership with Marriott International, we are able to offer more travel and booking options than ever before to our customers. This will not only boost customer satisfaction and attract more bookings but also ultimately strengthen our travel business as a whole.”

Rakuten Travel with its innovative travel solutions has made travel planning more convenient than ever for Japanese travelers.  Rakuten Travel offers a wide range of hotel options and enables users to book hotels and hostels worldwide. 

According to the study conducted by Phocuswright Japan1, the annual sales for online travel booking in the Japanese market in 2013 was JPY 2.9 trillion, which has increased by 23% compared to that in 2011.  The online sales for travel package now account for 33% of total travel sales in Japan. The study indicates that the increasing number of Japanese consumers will go online to make travel bookings, thus online travel booking is likely to uptrend in coming years.


Haruo Ushiba et al, Japan Online Travel Market Overview Second Edition (Bookway, 2015)



About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,300 properties in 85 countries and territories.  Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and Moxy Hotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.


About Rakuten Travel

Rakuten Travel is one of Japan’s leading hotel reservation websites. The service offers Japan’s broadest selection of domestic travel accommodation listings at 29,550 (as of May 1, 2015). With offices in 12 countries, Rakuten Travel is rapidly expanding its international operations and is viewable in 9 languages (English, Japanese, French, Chinese (simplified and traditional), Korean, Thai and Bahasa Indonesian).https://global.rakuten.com/corp/

*Please note that the information contained in press releases is current as of the date of release.

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