The most important factors about the Shinkansen were the “ride comfort” first, “safety” second and “spacious seating” third. Clear differences of focus are seen by age and gender.
The most important factor: “ride comfort” (reduction of shaking, noise, etc.)
In response to the question about the most important Shinkansen amenities or services, the most common response was “ride comfort (prevention of shaking, noise, etc.)” (54.2%), followed by “safety (security cameras installed, etc.)” (44.2%) in second and “spacious seating” (35.4%) coming third.
Women demand higher Shinkansen standards than men. Factors they focus on include “bathroom comfort” and “safety.”
For eight out of the nine possible responses to the questions on the most important Shinkansen amenities or services, the number of women who answered that the amenities or services were important was greater than the number of men, a clear expression of the higher standards demanded by female travelers. (The only option that more men than women said was important was the availability of power points at every seat.) The priorities for women using the Shinkansen included “bathroom comfort” and “safety”: 40.2% of women rated bathroom comfort as important, versus 24.6% of men, a difference of 15.6 points, while 52.0% of women versus 36.4% of men rated “safety (security cameras installed, etc.)”, a 15.6 point difference.
For women in their forties, services such as boxed meals and onboard sales were most important
Also noteworthy is the fact that more women in their 40s gave highest emphasis to four out of nine Shinkansen amenity or service factors, such as “good cabin service,” “boxed meals,” “on-board sales” and “premium seats (special seating such as first class)”, than any other demographic group.
Respondents in their twenties place highest emphasis on ““power points available at every seat”
A high proportion of those in their 20s placed the highest emphasis on “power points available at every seat” (36.5%), a ratio that declines with each older age group. Those in their 60s finding this factor important amount to just 7.0%. As noted above, this is the only amenity that more men (20.8%) find important than women (19.4%).