Through this store, Parco plans on disseminating the appeal of Shibuya Parco to Rakuten Ichiba customers by selling a variety of merchandise, including Japanese anime related goods from the three categories popular at Shibuya Parco of “Shibu Pop,” “Meetscal Store by Once a Month,” and “Parco Select Shop,” stylish goods from a host of different countries and regions, and unique fashion items, among others.
Parco is actively working to disseminate new information while keeping abreast of rapid changes in the consumer market under an online strategy announced in fiscal 2013, and defined by the slogan “24-hour Parco = Omni Channel.” To date, Parco has embarked on a number of new approaches under this slogan, including setting up official social networking service accounts for 19 of its stores located across Japan, and launching Parco Show Window, an e-commerce site that links its online shopping mall Parco City with the online shopping sites of its tenants.
Meanwhile, Rakuten Ichiba has increased the amount of merchandise it offers on Rakuten Brand Avenuewhich sells brand name items and also supports fashion businesses throughout Japan. Rakuten Ichiba is also working with Stylife Corporation, a Rakuten Group company, to promote collaboration with major fashion lines as part of its efforts to expand its fashion e-commerce business.
Rakuten anticipates that Parco’s limited time only merchant store will help to create connections with new younger customers by providing the latest fashion trend items, and disseminate information on popular culture through Rakuten Ichiba.