April 1, 2013
  • Rakuten Life Insurance Co., Ltd.

Rakuten Group Rebrands AIRIO Life Insurance as Rakuten Life

TOKYO, April 1, 2013 – Rakuten Life Insurance Co., Ltd., announced today that the company has changed its registered name from AIRIO Life Insurance Co., Ltd., effective April 1, 2013.

Rakuten Life Insurance will aim to lower insurance premiums even further, make its products even easier to understand, and further simplify enrollment procedures. It will also continue to deliver compassionate, accessible services through the Internet and its approximately 7,000 insurance agencies across Japan. As a hybrid insurance company offering services through both offline agencies and the Internet, Rakuten Life Insurance will work to develop new life insurance solutions that make use of the Internet and further meet customer needs.    

■□Internet sales of life insurance commence April 1□■
Internet sales of life insurance start today.
Get an insurance estimate and sign up for life insurance with ease on the Rakuten Life website.
URL: https://www.rakuten-life.co.jp/

■□New “Rakuten Life Love” – Only available on the Internet□■
 “Rakuten Life Love*” term insurance will go on sale in conjunction with the start of life insurance sales on the Internet.
  Rakuten Life Insurance will make use of the new product and its existing medical insurance, “Rakuten Life Smart Long Pinpoint,” to meet the needs of a wide range of customers. 

Rakuten Life Insurance will maintain efforts to offer Japan’s best insurance solutions, never losing sight of the fundamentals of life insurance.

*Term insurance available only on the Internet (no refunds).


Overview of Company

Registered name: Rakuten Life Insurance Co., Ltd.

Location: Tradepia Odaiba 20F, 2-3-1 Daiba, Minato-ku, Tokyo

Founded: October 1, 2007

Operations started: August 1, 2008

Type of business: Life insurance

President and CEO: Mitsuo Yoneda

Capital: 2.5 billion yen

Satellites: Sapporo, Tokyo, Nagoya, Osaka, Hiroshima, Fukuoka
*Satellites are local offices which conduct trainings and other activities to promote sales activities.

Number of employees: 213 (end of FY2011)  

Number of policy contracts: 652,000 (end of FY2011)

Revenue from insurance premium, etc.: 28.313 billion yen (end of FY2011)

Total assets: 25.686 billion yen (end of FY2011)

Solvency margin ratio: 833.8% (end of FY2011) 


*Please note that the information contained in press releases is current as of the date of release.

  • Month
  • Year
  • Category
  • Month
  • Year
  • Category