October 31, 2012
  • Rakuten Bank, Ltd.
  • Rakuten Edy, Inc.

Edy Accounts Now Chargeable Direct from Personal
Bank Accounts Using Rakuten Edy Application

- Rakuten enhances the convenience of e-money for daily purchases -


TOKYO, October 31, 2012 -- Rakuten Bank, Ltd, Sumitomo Mitsui Banking Corporation, and Rakuten Edy, Inc. will launch an e-money “Rakuten Edy” application service that enables Edy accounts to be charged directly from bank accounts, starting November 13.

The “Rakuten Edy Application,” provided by Rakuten Edy, will be compatible with conventional mobile phone models and Android™ smartphones. The application also provides a service where users can earn Rakuten Super Points by using Edy.

Previously, Edy could only be charged from accounts using applications provided by the various banks. Now, utilizing the “Rakuten Edy Application” it will be possible to charge “Edy” using a Rakuten ID or pre-registered credit card, and to charge cell phones and smartphones from bank accounts designated by the user. This service will also allow current credit card autocharge functions to be used through bank accounts. It will give users more charging options and eliminate the problem of running out of available funds while shopping.

Rakuten Edy is a prepaid e-money service which can be used at approximately 350,000 locations nationwide including supermarkets, convenience stores and e-commerce sites such as Rakuten Ichiba. With the recent increase in general smartphone use as well as among Rakuten Edy users to around 114% year-on-year in September 2012, it is hoped that their frequency of use will also increase through this service. Furthermore, Rakuten Edy plans to continue expanding its bank charging service throughout the country in the future.

To commemorate the launch of this service, 100 Rakuten Super Points will be credited to people who charge 3,000 yen or more for the first time through a Rakuten Bank account.

The three companies hope to further expand this service and its functions with the aim of improving user convenience.


Outline of the Service

■ The Service: Charging Edy from a bank account through the “Rakuten Edy Application”

■ Banks Offering the Service: Rakuten Bank and SMBC

■ Service Launch Date:

   Rakuten Bank: Tuesday, November 13, 2012

   * Autocharge function : Tuesday, November 27, 2012

   SMBC: End of January, 2013 (planned)

   * It is planned for the service to be expanded to other banks and financial institutions  throughout the country beyond February, 2013.

■ Rakuten Bank and Rakuten Edy Joint Campaign

   - Details: 100 Rakuten Super Points will be credited to people who charge 3,000 yen or more  for the first time through a Rakuten Bank account.

   - Duration: Tuesday, November 13 to Wednesday, December 26

   - URL: https://www.rakuten-edy.co.jp/campaign/2012/1112_rakutenbank/

   * You will need to register a Rakuten member link to use Edy Charge at Rakuten Bank.

   * This campaign is for people who charge using the Edy Application

■ Reference URL

  Other Charging Methods: https://point.rakuten.co.jp/edy/charge/

*Please note that the information contained in press releases is current as of the date of release.

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