July 5, 2012
  • Rakuten,inc.

Rakuten to Display Kobo Touch eReader in Major Bookstores in Japan through a Partnership with Book Retailers

Tokyo, July 5, 2012 – Rakuten, Inc. (JASDAQ: 4755), Japan’s top e-commerce company, announced today that it will set up interactive displays showcasing the Kobo Touch eReader in major bookstores across Japan leading up to the launch of eBook services on July 19, 2012.

The Kobo Touch eReader is a leading eBook reader used by 9 million people in 190 countries around the world, including Canada, the United States, the United Kingdom and France. Rakuten will set up interactive displays at select Maruzen, Junkudo, Bunkyodo and Tsutaya bookstore locations in advance of the Kobo Touch eReader’s launch to provide consumers with an opportunity to use the eReader and raise the visibility of eBook services, which are set to commence in Japan.

The locations of these displays and start dates are as follows:

■Maruzen, Junkudo, Bunkyodo bookstores
 ・Start date: Thursday, July 5, 2012
 ・Locations: Maruzen Marunouchi Flagship Store, Maruzen Nihonbashi, Maruzen and Junku Shibuya, Junkudo Ikebukuro Flagship Store, Maruzen Tsudanuma, Junkudo Loft Nagoya, Maruzen and Junku Umeda, Junkudo Fukuoka, Bunkyodo Hamamatsucho

*Displays will be set up at Junkudo Loft Nagoya, Maruzen and Junku Umeda, and Junkudo Fukuoka after July 9, 2012.

■Daikanyama Tsutaya Bookstore
・Start date: Tuesday, July 3, 2012
・Location: 2F, No. 2 Building of the Daikanyama Tsutaya Bookstore (in Lounge Anjin)

■Tsutaya bookstores
 ・Start date: Tuesday, July 10, 2012
 ・Locations: Tsutaya Tokyo Roppongi, Tsutaya Sangenjaya, Tsutaya Ebisubashi, Tsutaya Kansai International Airport, Tsutaya Fukuoka Tenjin, Tsutaya Narita Airport Terminal 1


For more information, visit www.kobo.com.

*Please note that the information contained in press releases is current as of the date of release.

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