June 26, 2012
  • Rakuten Shashinkan, Inc.

Rakuten Shashinkan launches “Smartphone Print” for iPhone.

Free App enables users to order prints directly from their iPhones, including square-dimensioned prints made popular by Instagram and Line Camera.

Rakuten Shashinkan, Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and President: Takayuki Asami; hereinafter “Rakuten Shashinkan”), a leading Internet-based social expression and personal publishing service that enables consumers to share, print and preserve their memories, on June 26 launched “Smartphone Print”, a free iPhone app that enables users to order photo prints directly from an iPhone. 


“Smartphone Print” is a free app where users can order prints of favorite photos taken with their iPhone and/or edited with popular photo apps like Instagram*. With the specifications of smartphone cameras improving rapidly, an environment has developed in which users are taking photos with smartphones that are close to the same quality as those taken with a digital camera. Coupled with the explosion of Camera Apps available on the App Store, Rakuten Shashinkan developed this app with great emphasis on the user experience.


The app displays iPhone Camera Roll images in a calendar format, which makes searching for precious daily memories a breeze; adding those photos to the cart is even easier. The app also lets users print square photos, perfect for photos taken/edited with popular apps such as Instagram. “Smartphone Print” makes it easy for users to gift photos from their iPhone to family and friends, and to enjoy their own photo in new and exciting ways.       


 Rakuten Shashinkan also began a “sharing discount” where users can get free shipping for their orders if they introduce the app on Facebook and/or Twitter, and share it with their family and friends. Finally, Rakuten Super Points are awarded with each purchase (1 point per 100 yen). Accordingly, existing points can also be redeemed when an order is placed (1 point is equivalent to 1 yen).   


Rakuten Shashinkan is working to further enhance its photo services in order to assist users in preserving their memories, and will continue to offer users new ways to enjoy photos.


* Instagram is an app that enables users to take, edit, and share photos.

“Smartphone Print”


■ App name: “Smartphone Print”


■ Date of start of service: June 26, 2012 (Tues.)


■ URL: https://shashinkan.rakuten.co.jp/smartphone/print/


■ Content: This is a free iPhone app that lets users order prints of photos that they have taken with their iPhone and/or edited with the popular photo app Instagram*. It features a calendar display function that helps users enjoy photos of their lives with ease. Rakuten Super Points are given to users in accordance with the monetary amount of their photo order (1 point per 100 yen), and these points can be used when an order is placed.


‐ App price: free of charge


‐ Photo print sizes: L / DSC / Square


‐ Price of printing a photo: 15 yen per photo (all sizes)


‐ Shipping: 100 yen for regular mail (free with the “sharing discount”)


■ Sharing discount: Campaign where users can get free shipping if they share “Smartphone Print” with their family and friends via Facebook and/or Twitter.


*Please note that the information contained in press releases is current as of the date of release.

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