May 31, 2012
  • Rakuten, Inc.

Best Denki Co., Ltd. Opens Shop on Rakuten’s Indonesian Shopping Mall, “Rakuten Belanja Online”

Rakuten, Inc. (“Rakuten,” Chairman and CEO: Hiroshi Mikitani. Head Office: Shinagawa-ku, Tokyo) announces the opening of “Best Denki Indonesia” tomorrow, June 1, by Best Denki Co., Ltd. (“Best Denki,” President and Representative Director: Koji Ono. Head Office: Fukuoka City, Fukuoka) to sell various household electrical appliances on “Rakuten Belanja Online,” an Internet shopping mall in Indonesia jointly operated by Rakuten and PT. Global Mediacom, Tbk. (“Global Mediacom,” President Director: Hary Tanoesoedibjo. Head Office: Jakarta, Indonesia), Indonesia’s largest multimedia corporation. It is the first time for Best Denki to enter the online market in Indonesia.

“Best Denki Indonesia” will sell a lineup of products centered on televisions, personal computers, and cameras, which are sought after by a middle income group eager to spend in a country where the economy is booming. In the future, they plan to gradually expand their lineup of products to include cell phones.

Indonesia is currently the 4th most heavily populated country in the world with around 240 million people, and it is said to have the largest population of Internet users (around 33 million people) among ASEAN countries. The e-commerce market is expected to skyrocket in the future. Rakuten launched an Internet shopping mall, “Rakuten Belanja Online,” in Indonesia in June 2011. A wide variety of products are sold through the online shopping mall, ranging from household electrical appliances and digital devices to books, fashion items such as bags and accessories, and toys. Trading volume in the household electrical appliances category is expected to expand significantly with Best Denki addition to the shopping mall.

Best Denki already engages in retailing in Indonesia a physical store in a well-known shopping mall, but they will open a shop on “Rakuten Belanja Online” to further bolster their sales in the country.

Rakuten will continue to invite companies to join the shopping mall, and aims to expand its business in Indonesia by building an attractive marketplace.

Outline of “Best Denki Indonesia”

■ Name of Merchant: Best Denki Indonesia

■ Merchant URL:

■ Date of Launch: Friday, June 1, 2012

■ Products: Various electrical appliances (televisions, personal computers, cameras, washing machines, refrigerators, microwave ovens, etc.)

■ About “Rakuten Belanja Online,” the Internet Shopping Mall:

Launched in June 2011 as a joint venture between Rakuten and PT. Global Mediacom, Tbk., Indonesia’s largest multimedia corporation, it will operate a B2B2C-type service like Rakuten’s domestic Internet shopping mall “Rakuten Ichiba” with a platform allowing users to order goods directly from member stores. Rakuten Group will make use of its accumulated know-how to offer online services with which Indonesian users will be able to enjoy safe and secure Internet shopping.

*Please note that the information contained in press releases is current as of the date of release.

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