Media Room

May 15, 2012
  • Rakuten Research, Inc.

Passenger and Rakuten Research Team Up to Introduce
“Social Research,” a New Market Research Service

Passenger, Inc. (“Passenger,” CEO: Bahram Nour-Omid, Head Office: Los Angeles, California, USA) and Rakuten Research, Inc. (“Rakuten Research,” CEO: Manabu Mori, Head Office: Shinagawa-ku, Tokyo) have teamed up for the introduction of Passenger’s industry leading social research platform into the Japanese market.

Rakuten Research has entered into this partnership with the objective of obtaining the exclusive rights to offer “Social Research,” platforms in Japan, and the company intends to begin offering the new Social Research service within the year. The companies intend to first introduce this new service in the Japanese domestic market before expanding into other Asia Pacific markets.

Passenger’s Social Research platform provides high quality marketing data via an engaging communications platform. Passenger has been leading the social research and private online community marketplace since its founding in 2005. For its part, Rakuten Research makes use of the Rakuten ecosystem of the Rakuten Group centering on the Rakuten Ichiba B2B2C Internet shopping mall for its research. It was established in 2000, and is one of Japan’s largest comprehensive market research firms.
About Rakuten Research Corporation
As a group company of Rakuten, Inc. (JASDAQ), which is the leading e-commerce platform in Japan and one of the world’s leading Internet service companies, Rakuten Research, Inc. offers research services such as online surveys, utilizing the largest number of survey panels in Japan to deliver insightful research solutions for making decisions. Rakuten, Inc. provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal & media, online marketing and professional sports. Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees and partner staff worldwide. For more information, visit:

About Passenger
Passenger innovation communities enable the world’s leading brands to connect, create and communicate with key stakeholders online, on mobile and on social networks. Passenger combines industry-leading technology with expert community management and engagement services to allow your brand to connect in real-time with your community to inform research, product development, and marketing decisions. In addition, all of the data collected from the social brand intelligence platform is warehoused in a single database with robust analytic capabilities, which provides a holistic view of your social brand community, and actionable, member-driven insights.  For more information, visit: