Message to Shareholders and Investors

Corporate Mission

Empowering individuals and society through innovation and entrepreneurship

Message from CEO

Dear Shareholders,

On behalf of the Rakuten Group, I would like to thank all of our shareholders for your continued support of the Rakuten Group.

In 2025, thanks to your tremendous trust and support, we achieved numerous significant milestones. Most notably, we achieved full-year profitability on an EBITDA^*1 basis in our mobile business. Since the launch of this business, we have boldly invested in network construction and user acquisition with the support and high expectations of our shareholders. During the fiscal year, the total number of subscribers^*2 for Rakuten Mobile increased by 1.71 million year-on-year, surpassing the key milestone of 10 million subscribers by the end of the year. This was driven by the expansion of optional services that meet customer needs, enhanced benefits of Rakuten Group services benefits for subscribers, and the greater appeal of Rakuten Mobile in an environment of accelerating price increases, demonstrating our continued dedication to democratizing the mobile market.

In fiscal year 2025, each business achieved significant growth. In the Internet Services segment, domestic e-commerce gross merchandise sales exceeded 6.3 trillion yen, reaching a record high. In the FinTech segment, annual shopping transaction value for Rakuten Card surpassed 26 trillion yen, and deposit balance for Rakuten Bank also exceeded 13 trillion yen. Rakuten Securities, which has the largest number of NISA accounts in the industry, surpassed 13 million total general accounts, with each service bringing tangible value to customers' lives and continuing to enhance their convenience.

As a result of these achievements, the Rakuten Group's consolidated business results for the fiscal year reached a consolidated revenue of 2.5 trillion yen, up 9.5% year-on-year, and we achieved consolidated IFRS operating income of 14.4 billion yen. In fiscal year 2026, in addition to further growth of each business, we will maximize the power of mobile and AI to further expand the Rakuten Ecosystem. The Rakuten Group with access to final customer purchase data, has a strong competitive advantage in the AI field. To become "the company that most effectively leverages AI," we will promote the use of AI agents in all operations and services, making it not just a cost reduction measure but a driving force for new value creation, workforce empowerment and sustainable growth.

Regarding dividends, while company profitability and financial conditions are steadily improving, we have decided to forgo dividends for the fiscal year, as we believe that continuing to suppress cash outflows and prioritizing investments for medium- to long-term growth and enhancement of internal reserves to stabilize our financial foundation will lead to maximization of shareholder value. However, we will strive to resume dividends in a timely and appropriate manner as we proceed with stable profit generation and reduction of interest-bearing borrowings.

The Rakuten Group will continue to expand the Rakuten Ecosystem and achieve sustainable growth under our corporate philosophy of "Empowering People and Society through Innovation," and will work together as a group to ensure that all people and society can enjoy services and social functions more conveniently and freely. We ask for your continued understanding and support.