Message to Shareholders and Investors

Contribute to Society by Creating Value through Innovation and Entrepreneurship

Corporate Mission

Our corporate mission since founding is based on the empowerment of individuals and society through innovation and entrepreneurship. We contribute to social innovation and enrichment by boosting the growth of as many people as possible, while providing services that ensure a high standard of satisfaction for both users and partner enterprises. Through these activities, we aim to maximize the corporate value and shareholder value of the Group and continue to be a Global Innovation Company.

Message from CEO

Rakuten marked its 20th anniversary in 2017. During the year, we laid a foundation to accelerate global operations through initiatives such as forming partnerships with FC Barcelona and the Golden State Warriors and unifying our service brands. In the FinTech (financial) business, Rakuten Card became Japan’s top credit card in terms of transaction value. In addition, we are seeing positive results in domestic Internet Services including Rakuten Ichiba and the overseas services of Ebates and Viber. As a result of these initiatives, our global users exceeded 1.2 billion, and global gross merchandise sales grew to over ¥12 trillion. The Rakuten Group achieved revenue of ¥944.5 billion, up 20.8% year-on-year, and Non-GAAP operating income reached a record high of ¥167.0 billion, up 39.6% year-on-year.

As Rakuten attracts greater attention worldwide, we will bring together the Rakuten Group’s membership, big data, and brands with a view to further expand the Rakuten Ecosystem in 2018. While leveraging cutting-edge technologies of AI (artificial intelligence) such as deep learning, we will promote the establishment of new business portfolios in such fields as MVNO (Mobile Virtual Network Operator), C2C (consumer-to-consumer), sharing economy services, ad technology, InsurTech, and investment.

A project is underway to build a “Global ID Platform” that provides the same member ID and loyalty program throughout the world. We are also intent on expanding the Rakuten Ecosystem globally by making as many customers as possible recognize the Rakuten brand through various services and initiatives offered by the Rakuten Group.

In order to continue to make great leaps forward based on our philosophy of “empowering individuals and society through innovation and entrepreneurship”, the Rakuten Group will provide unique new value only Rakuten is capable of, by going beyond the framework of a business entity free of established norms, and work to improve corporate and shareholder value through sustainable growth.

We ask for the ongoing understanding and support of our shareholders in these endeavors.

March 2018
Representative Director, President
Chairman and CEO