Personnel Change Announcement

TOKYO, April 1, 2016 - Rakuten, Inc. (4755: Tokyo) today announced the following personnel change.

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■ Name： Masayuki Hosaka

■ New Title： Vice Chairman & Representative Director
                        Rakuten, Inc., Executive Director of Finance Business

■ Previous Title： Executive Vice President & Representative Director
                              Rakuten, Inc., Executive Director of Finance Business
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■ Name： Hiroyuki Nagai

■ New Title： Managing Executive Officer
                         Rakuten Bank, Ltd., President & CEO

■ Previous Title： Senior Executive Officer
                                 Rakuten Bank, Ltd., President & CEO
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■ Name：Terje Marthinussen

■ New Title： Managing Executive Officer
                         Rakuten, Inc. DU, Vice Executive Director

■ Previous Title： Senior Executive Officer
                                Rakuten, Inc. DU, Vice Executive Director
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■ Name：Hiroshi Takasawa

■ New Title： Managing Executive Officer
                        Rakuten Life Insurance, Co., Ltd.,
                        President & Representative Director

■ Previous Title： Executive Officer
                                Rakuten Life Insurance, Co., Ltd.,
                                President & Representative Director
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■ Name：Kevin Johnson

■ New Title： Senior Executive Officer
                         Ebates Inc., CEO

■ Previous Title： Executive Officer
                                Ebates Inc., CEO
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■ Name：Naho Kono

■ New Title： Senior Executive Officer
                         Rakuten, Inc., Rakuten Ichiba Business,
                         Media Planning Supervisor

■ Previous Title： Executive Officer
                               Rakuten, Inc., Rakuten Ichiba Business,
                               Media Planning Supervisor
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■ Name：Koichi Nakamura

■ New Title： Senior Executive Officer
                         Rakuten, Inc., Point Partner Business,
                         Vice Business Manager

■ Previous Title： Executive Officer
                               Rakuten, Inc., Point Partner Business,
                               Vice Business Manager
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■ Name：Tomotaka Torin

■ New Title： Senior Executive Officer
                         Rakuten, Inc., Corporate Development Department,
                         Department Manager

■ Previous Title： Executive Officer
                                Rakuten, Inc. Corporate Development Department,
                                Department Manager
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■ Name：SaeMin Ahn

■ New Title： Executive Officer
                        Rakuten Asia Pte. Ltd., Managing Partner

■ Previous Title： Rakuten Asia Pte. Ltd., Managing Partner
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■ Name：Shigenobu Kobayashi

■ New Title： Executive Officer
                         Rakuten, Inc., Smart Pay Business, Business Manager

■ Previous Title： Rakuten, Inc., Smart Pay Business, Business Manager
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■ Name：Steve Potash

■ New Title： Executive Officer
                         OverDrive, Inc., CEO

■ Previous Title： OverDrive, Inc., CEO
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■ Name：Harpinder Singh

■ New Title： Executive Officer
                         Slice Technologies, Inc., CEO

■ Previous Title： Slice Technologies, Inc., CEO
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■ Name：Michael Tamblyn

■ New Title： Executive Officer
                         Rakuten Kobo Inc., CEO

■ Previous Title： Rakuten Kobo Inc., CEO
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