Tokyo, January 26, 2016 – Rakuten, Inc. today announced that it has launched a trial of a virtual fitting room service called “Virtual Fitting Room” and a clothing size advisory service titled “Fit Advisor” utilizing technologies of its subsidiary Fits.me Holdings Limited on Rakuten Ichiba.
With the Virtual Fitting Room, users can check on the product page how clothes will look when worn before buying them. By entering information related to their physique, such as their height and weight, followed by the type of fit they like (loose, tight), users can see which type and size of clothing suits their physique best. The Fit Advisor service provides recommendations on the clothing size based on information on the user’s physique input by the user, such as height and weight.
In this trial run, customers can use the Virtual Fitting Room to try on about 60 different men’s dress shirts from Menswear Haruyama that are listed on Rakuten Ichiba. The Fit Advisor service will also being offered for roughly 8,000 products on Stylife, the official fashion brand e-commerce site on Rakuten Ichiba.
Moving forward, Rakuten will continue to make efforts to provide high added-value services towards its goal of becoming a marketplace where customers can enjoy shopping even more.